It’s been nearly a month since I downloaded, in the name of research, a handful of wine-oriented apps onto my iPhone and now it’s time to report my observations. People think that drinking wine and fiddling with your iPhone is all fun and games but I say, “Science!”. So, the results: out of the 8 [...]
Even in 1957, Walt Disney understood the power and importance of an integrated content marketing program. His hand drawn map remains a best-practice for content marketers today.
THE BOOZE BIN By Caroline Helper (@forgetburgundy) Before I started writing a wine blog, before I started working in wine PR, I was just a 20-something with an interest in wine. I’ve never claimed to have an extraordinary palate nor have I ever been able to pinpoint a wine’s origin using only my nose. I [...]
By Natalie Smith A focus on reducing your company’s environmental footprint is no longer just a nice to have – in today’s business environment, it should be a mandatory part of your corporate responsibility program. Not only do your external stakeholders expect you to care about your environmental impact, but your employees do as well [...]
By Caroline Helper (@forgetburgundy) For every action there is an equal and opposite reaction. Although there are always other factors at play, this, I truly believe, is the force that drives trends more than anything else. You can see it in fashion, you can see it in food, and you can see it in wine. [...]
THE BOOZE BIN By Emily Valentine (@ebvalentine) Just before the holidays, I invited a friend over for a glass of wine and asked her to bring a bottle of her choice. When she arrived at my doorstep bearing a bottle of Cupcake Chardonnay, I couldn’t help but smile. This must’ve been exactly what the Cupcake [...]
THE BOOZE BIN By Pia Mara Finkell (@piamara) Millennials have been called a lot of things, some nicer than others. Let’s get the negative ones out there first: unfocused, fickle, coddled…all entitlement, no drive. As for the nicer stereotypes (likely coming from our ever-adoring helicopter parents), we’ve been called confident, upbeat, experimental and open [...]