Tag Archives: millenials

Branding Lessons from the “Sweetest” Wine on the Shelf

February 1, 2012 – 8:30 am

THE BOOZE BIN
By Emily Valentine (@ebvalentine)
Just before the holidays, I invited a friend over for a glass of wine and asked her to bring a bottle of her choice. When she arrived at my doorstep bearing a bottle of Cupcake Chardonnay, I couldn’t help but smile. This must’ve been exactly what the Cupcake marketing team [...]

By Emily Valentine | Posted in Branding, The Booze Bin, Wine, Food & Nutrition | Also tagged , , , | Comments (9)

Drinking with Digital Natives: 3 Tips for Reaching Millennials

February 2, 2011 – 12:07 pm

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
  Millennials have been called a lot of things, some nicer than others. Let’s get the negative ones out there first: unfocused, fickle, coddled…all entitlement, no drive. As for the nicer stereotypes (likely coming from our ever-adoring helicopter parents), we’ve been called confident, upbeat, experimental and open to change. [...]

By Pia Mara Finkell | Posted in Digital Marketing, PR Industry Trends, The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , , , | Comments (7)

Wine Communication at a Crossroads as Millennials Turn to the Grape

January 26, 2011 – 11:15 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
 
This will likely not inspire any Oprah-style “aha! moments,” but there are a lot of millennials out there and statistically speaking, if they’re old enough to drink, they’re probably drinking wine.
This wee fact has not gone without notice amongst us wine PR hacks. The only way to get [...]

By Pia Mara Finkell | Posted in Wine, Food & Nutrition | Also tagged , , , , , , , , , , | Comments (5)

Work Ethic 1.0: Good Stewardship

December 22, 2008 – 1:08 am

The recent “web 2.0″ boom of the past few years has changed the dynamic of the workplace, in many ways for the better. At the same time, it has brought an era of dramatic privilege, a sense that employees should do what they want, whenever they want, and that employers should work to fulfill [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , | Comments (13)