By Julie McCracken This Friday, CRT/tanaka will close all five of our offices for our annual Community Service Day, or what we like to call “the best day of the year.” Whether serving people in a soup kitchen, packing boxes at the Food Bank or playing memory games with seniors at an adult care [...]
Tag Archives: millenials
Do Well By Doing Good: How volunteerism can boost health of your business #CSR
December 11, 2012 – 9:15 am
Winning over Consumers with Wine
September 27, 2012 – 11:18 am
THE BOOZE BIN By Caroline Helper (@forgetburgundy) Before I started writing a wine blog, before I started working in wine PR, I was just a 20-something with an interest in wine. I’ve never claimed to have an extraordinary palate nor have I ever been able to pinpoint a wine’s origin using only my nose. I [...]
Growing a green office? Water the roots.
September 4, 2012 – 9:09 am
By Natalie Smith A focus on reducing your company’s environmental footprint is no longer just a nice to have – in today’s business environment, it should be a mandatory part of your corporate responsibility program. Not only do your external stakeholders expect you to care about your environmental impact, but your employees do as well [...]
Drinking Happens in Real Life
May 9, 2012 – 8:00 am
By Caroline Helper Last Thursday was Languedoc Day. Just as the marketing powers-that-be have managed to successfully transform nearly every day of the calendar into a holiday celebrating certain foods and ingredients, these same days are being gobbled up by various wines and regions, too. Many of these wine days are really only celebrated virtually [...]
Branding Lessons from the “Sweetest” Wine on the Shelf
February 1, 2012 – 8:30 am
THE BOOZE BIN By Emily Valentine (@ebvalentine) Just before the holidays, I invited a friend over for a glass of wine and asked her to bring a bottle of her choice. When she arrived at my doorstep bearing a bottle of Cupcake Chardonnay, I couldn’t help but smile. This must’ve been exactly what the Cupcake [...]
Drinking with Digital Natives: 3 Tips for Reaching Millennials
February 2, 2011 – 12:07 pm
THE BOOZE BIN By Pia Mara Finkell (@piamara) Millennials have been called a lot of things, some nicer than others. Let’s get the negative ones out there first: unfocused, fickle, coddled…all entitlement, no drive. As for the nicer stereotypes (likely coming from our ever-adoring helicopter parents), we’ve been called confident, upbeat, experimental and open [...]
Wine Communication at a Crossroads as Millennials Turn to the Grape
January 26, 2011 – 11:15 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) This will likely not inspire any Oprah-style “aha! moments,” but there are a lot of millennials out there and statistically speaking, if they’re old enough to drink, they’re probably drinking wine. This wee fact has not gone without notice amongst us wine PR hacks. The only [...]
Work Ethic 1.0: Good Stewardship
December 22, 2008 – 1:08 am
The recent “web 2.0″ boom of the past few years has changed the dynamic of the workplace, in many ways for the better. At the same time, it has brought an era of dramatic privilege, a sense that employees should do what they want, whenever they want, and that employers should work to fulfill those [...]
20 Digital Facts That You Need to Know:
3 Reasons Why Your PR Team Should OWN Content Marketing:
There’s Something About Sangria:
3 Things to Research Before You Pitch a Guest Blog Post:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: