Why McDonald’s New McWrap Missed the Point McDonald’s Millennial problem has been the talk of the town with the launch of its biggest product of the year, the McWrap. In an attempt to win over the Millennial generation, the McWrap, referred to as the “Subway buster,” is supposed to offer customization and variety, two highly [...]
Tag Archives: Millennials
If Social Media Can Create Organ Donors, It Can Work for You Too
February 14, 2013 – 11:55 am
By Lisa Kersey (@lkersey1) February 14th evokes a variety of responses. For some, it’s a day they’d rather forget, while for others, it means being in the doghouse if they do forget. But for the 117,032 people awaiting an organ, February 14th is National Donor Day. Consider these statistics from The National Network of Organ [...]
WANTED: Socially Minded Business Seeking Millennial Do-Gooder
January 29, 2013 – 4:22 pm
By Kathryn Glushefski It’s a New Year with millions of college grads preparing to take on the working world. Luckily for some companies, research continues to show that Generation Y digs solid Corporate Responsibility platforms. But if you have one, are you engaging the right employees and communications channels to promote your socially responsible culture [...]
Want, Expectation & Need: Driving Forces Behind Millennials & Corporate Responsibility
June 12, 2012 – 8:45 am
By Nikki Parrotte (@nikki_parrotte) Ahh, Millennials. The generation that wants, expects and needs. Sure, Millennials have received a lot of criticism over the past few years for the negative connotation behind these seemingly narcissistic traits, but consider the positive effects these driving forces of “wanting,” “expecting” and “needing” have on the way today’s corporations do business. Through [...]
Marketing to Millennials: Speakeasy Style
April 4, 2012 – 8:00 am
THE BOOZE BIN by Rosalie Morton (@rosaliemo) We were having an agency brainstorm for a booze client prospect last Friday, and the conversation turned to millennials: what makes them tick and how to market to them. All I needed was an opening, and I readily launched into my take on millennials, as “researched” and “proven” [...]
My Love Affair With Sommelier Spokespeople + How To Make It A Happy Marriage
March 7, 2012 – 9:00 am
THE BOOZE BIN By Laura Petrosky (@aushunmon) I admit it – I have a professional crush on sommeliers. As PR experts, we are constant matchmakers between our clients and available spokespeople, trying hard to find “the one” person who will represent our brand best. Celebrities known for everything from movies to music, athletes, (former) politicians, [...]
Millennials, Microbrews and Marketing, Oh My!
June 29, 2011 – 8:52 am
THE BOOZE BIN Guest Post By Colleen Mita As a recent graduate of a certain New Hampshire institution with a well-documented affinity for frat basements and Keystone Light, I’m happy to be out in the real world where there is more than one kind of beer on tap. I’ll be the first to admit that [...]
What Makes Millennials Buzz Over Wine
June 22, 2011 – 8:00 am
THE BOOZE BIN Guest Post By Julie Stas (@Julie_Stas) All this recent buzz about Millennials and yet some marketers still don’t seem understand what makes us buzz. I’m here to clear a few things up about my generation. We are the game-changers who keep marketers on their toes. We are the DIY adapters who find [...]
What Makes a Blogger Tick?
June 15, 2011 – 8:11 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) Let me start by saying, I’m a big fan of blogging, and bloggers as a community, in general. I like them for the same reason I have an inexplicable soft spot for the Cubs, despite being from New York. I think it has something to do with [...]
Building Brands Online: Going Digital for Millennials
May 18, 2011 – 3:57 pm
THE BOOZE BIN By Pia Mara Finkell (@piamara) From fashion to packaged foods to technology, big business has long analyzed consumer tendencies as a basis for sophisticated brand building, according to specific demographic categories, including age and generational ranges. For some reason, however, this seems a little foreign to the wine industry, which has tended [...]
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