01. Mobile internet usage is projected to overtake desktop internet usage by 2014 The facts and numbers around mobile usage is pretty staggering. Over 1 billion mobile devices are currently in use, and the number keeps on growing. We use and rely on our phones on a daily basis and if you don’t have a [...]
Tag Archives: Mobile
3 Reasons Why Mobile Health Is an Emerging Hospital Marketing Strategy
March 21, 2013 – 10:36 am
It’s time to tackle the proverbial elephant in the room –lifestyle change. When I was doing my field work in graduate school, I shadowed a pathologist at a community hospital. He had started his career in primary care, but he eventually became so disenchanted with treating the same conditions and begging patients to make lifestyle [...]
Monday Afternoon Roundup: Which Brands Rose to the Top in #Superbowl47
February 4, 2013 – 1:23 pm
By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the ad industry and a showcase of what its brilliant creative minds are capable of. And, overall, we were a bit underwhelmed by what we saw. There were some bright spots in the line-up, however – [...]
2012 in Retrospect, A look back at Mobile, Search and Social Predictions
January 14, 2013 – 11:53 am
By Jason Poulos (@TheSaganaki) In late 2011 I wrote a blog post that highlighted 5 web trends that discussed where the digital landscape might end up in 2012. Now that 2012 is said and done, I wanted to take a look back and see if my trend predictions for 2012 were accurately fulfilled. I may [...]
5 Things Nonprofits Must Do To Captivate Millennials
January 3, 2013 – 10:49 am
By Rachael Seda (@rachaelseda) I have a short attention span, but I rock at multitasking. I may get bored easy but if you capture my attention, I could become your number one advocate. Please just cut to the chase, there’s no need for lengthy instructions; to me a picture’s worth a thousand words. At about [...]
Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered
October 1, 2012 – 11:15 am
By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that [...]
Facebook Live Marketing Talks: Driving Brand Engagement
September 24, 2012 – 8:00 am
By Alyson Campbell (@acampfashion) Facebook hosts “Live Marketing Talks” to give brands insights into how to build their audience and engage their community. In its most recent talk on September 13, the discussion centered on what brands can do to further drive engagement using Facebook tools, with the most important brand resource tool being News [...]
What the iPhone 5 Is Missing and Why No One Cares
September 21, 2012 – 10:00 am
By David McNamara On September 12, Apple hosted an event to announce its latest smartphone amid much feverish anticipation on the part of tech journalists and consumers. Leading up to the event were the expected rumors circulating the internet about what the new phone would be called and what new capabilities it would have. At [...]
5 Best Practices from #RaganPRBest Practices Summit
September 18, 2012 – 8:00 am
By Nikki Parrotte (@nikki_parrotte) Last week, I represented CRT/tanaka at Ragan’s PR Best Practices Summit at the Newseum in D.C. As can be expected from a Ragan event, the venue, the people and the presentations were excellent. (Thanks, @MarkRaganCEO!) Here are just a handful of the best practices as preached at the 2012 PR Best [...]
iPads and Electronic Medical Records: Are they ready for prime time?
February 23, 2012 – 7:00 am
By Jenn Riggle Information is power – especially when it comes to helping people make better decisions about their own health. This explains why health information is one of the most popular subjects people search for online. The challenge is that while doctors believe that mobile technology and iPads can play a beneficial role in [...]
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