Musings and analysis on marketing, buzz and communications.
Mobile, Search, Social and Beyond
By Jason Poulos (@TheSaganaki)
Mobile Continues to Grow
In previous posts I’ve mentioned where the mobile market is headed and the importance of the emerging mobile market. With over 5 billion mobile devices expected to be in use by 2012, I don’t see this area losing any steam next year. Marketing in the [...]
By Dave Hess
Last month, Mozilla launched a new project called WebAPI. The goal is to create a cross-platform, web-based API for mobile app developers. Using WebAPI, developers would write HTML5 applications rather than native apps for iOS, Android and other mobile platforms. Unlike native apps, HTML5 apps can run on any device that runs an [...]
By Priya Ramesh (newpr)
How to Stop Asking and Start Giving to Build Your Social Footprint?
I swear the next time, I see another brand asking me to “Like” or “Follow” them without giving me a reason to engage with them, I am going to actually take the time to email their social media contact and [...]
by Jason Stemm (@NYCubsFan)
The recent demise of Borders got me thinking how the rise of technology and evolving consumer trends are impacting other retail segments. Some food retailers are embracing these changes and actively incorporating new technology and changes in consumer behavior to stay relevant. Barnes & Noble saw the impact of Amazon earlier [...]
by Mike Mulvihill
Some days, the marketplace just spews out interesting mile markers about social media and the steroid-infused future of social media (i.e., mobile social media). Here are a few or the more strategically significant tidbits from the past several days:
· Nearly half (43 percent) of all businesses have used social media networks to acquire [...]
By Mike Mulvihill
Mobile apps are all the rage, and why not. Five billion mobile users worldwide (nearly 75 percent of the world population). It is a massive market with lots of research that predicts how everything we do online and electronically will eventually become the bastion of the cell phone.
That is unless cell phones are [...]
By Jason Stemm (@NYCubsFan)
“The horizon leans forward, offering you space to place new steps of change.”
~Maya Angelou
This weekend, the restaurant industry will converge on Chicago for the 2011 NRA Show at McCormick Place. More than 1,800 companies representing all facets of the industry will be exhibiting to over 40,000 attendees for 4 days.
I have been [...]
By Jenn Riggle
In a world where we’re constantly connected, sometimes you can get out of touch. I learned this first-hand when driving to Disney World in April.
We were stuck in bumper-to-bumper traffic on I-95 in North Carolina, and my 12-year-old daughter was serving as the car’s deejay, playing different songs on my iPod. On a [...]
By Jason Stemm @NYCubsFan
Since the days of open air markets and general stores, the food shopping experience has been in person. Trips to the grocery store have started with a list and ended with a cart full of groceries filled with planned and impulse buys. Retailers have relied on these incremental purchases to improve margins [...]
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