OUR EXPERTISE:

Tag Archives: mom bloggers

‘Mama Needs a Glass of Wine’ and Other Reasons to Market Wine to Women

THE BOOZE BIN By Pia Mara Finkell (@piamara) Before becoming one myself, any term modified by “mommy” made me wince. Mommy blogs, mommy marketing, mom(my) jeans. Barf. Now that I have an adorable, bubbly, giggling, non-sleeping baby at home, I’m warily starting to take notice. I find myself secretly reading some of these mommy blogs, [...]

The New Dr. Mom?

By Kim Blake @kimkblake Warning – this blog post contains hot button topics like vaccines and circumcision.  If this were Babycenter.com, one of the top communities for moms, you could expect about 25 pages of comments in an hour.  It’s no surprise that these issues are hotly debated – they are two of the most [...]

Mom Bloggers Get More Eyeballs than Some Newspapers: How to Market to Mom Bloggers?

By Priya Ramesh (@newpr) McDonald’s recently rolled out the healthier menu for kids program to spread the word about downsizing the french fry portions and adding apples to every kids’ meal. Besides the usual suspects, Facebook, Twitter and traditional outlets, they cleverly engaged the powerful influence of mom bloggers. Rick Wion, director of social media [...]