Tag Archives: movement

Movements Require Discipline (Plus Updated Open Source Social Media Process)

August 18, 2009 – 11:33 am

The best measure of success for any communication effort on or offline must be the successful development of a movement. Movements encompass true word of mouth where the community embraces the call-to-action or brand and makes it their own.
Yesterday, we discussed how the LIVESTRONG effort has achieved this noteworthy status. And of [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , | Comments (21)

Creating Movements

July 23, 2009 – 12:01 am

This is an excerpt from my keynote speech this morning given to the Young Nonprofit Professionals Network’s “Social Media for Social Good conference.” Valeria Maltoni wrote a great post with the same title featuring ten tips on creating movements just two days ago. Her post was based off of the Brains of Fire Manifesto, [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , | Comments (39)

Wanted: Your 30 Seconds for Darfur

January 6, 2009 – 9:30 am

February 2009 is the beginning of the seventh year of the Darfur Genocide. Obama’s incoming national security team is a “Dream Team for Darfur,” and you can help urge them to end this genocide once and for all.
It’s either that or keep looking the other way.

There are only two weeks left to send a message [...]

By Qui Diaz | Posted in Digital Marketing | Also tagged , , , , , , , , , | Comments (0)