Tag Archives: multichannel

Multichannel Efforts Needed

April 28, 2009 – 3:20 pm

One of the biggest challenges in 2009 is executing strategic approaches towards community conversation versus publishing content mechanisms.  Specifically, many communicators feel the need to sell a Facebook application, a Twitter account (though you should own the organization’s brand name), publish a YouTube channel, create a blog, etc.  The end result creates social network [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , | Comments (1)

Events Liven Up Social Media

April 22, 2009 – 9:23 am

One of the best ways to deliver meaningful results in social media is to tie your effort to an event. Whether it was Twestival or after parties at SxSW, smart organizations move from conversation to more meaningful activities where people can congregate or receive significantly more value.
This is something we encourage our clients to [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (1)