By Mike Mulvihill The King is dead. (Not Elvis. Well, yes Elvis is dead…never mind.) As of this past weekend, the bizarre royal icon conjured from some creeper van nightmare no longer fronts for the Burger King brand. He’s been dropped for a new ad campaign that focuses on BK’s food. (However, he is still [...]
Tag Archives: new ad campaigns
When Brand Is Not King
August 23, 2011 – 8:59 am
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged brand, brand characteristics, Branding, Burger King, change, crt-tanaka, crt/tanaka, Elevation Burger, Five Guys, Food, marketing, McDonald's, PR Industry Trends, rebradning, Red Robin
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