By Jenn Riggle New research shows that in many ways, Twitter functions as an RSS feed or news service rather than a social networking site. That’s not to say there isn’t conversation on Twitter, but a lot of people are sharing news and articles with their followers. In many ways, Twitter’s the thinking man’s water [...]
Tag Archives: newspapers
Despite Declining Circ, Don’t Discount Newspapers
April 27, 2010 – 5:00 am
By Mike Mulvihill Today’s figures released by the Audit Bureau of Circulations contained more bad news for traditional newspaper circulation – but if you look a little closer, all the news isn’t bad. OK, well it is bad for traditional ad revenues. But let’s do the numbers first and then talk. According to the ABC report, [...]
Is It Time for Hospitals to Re-Think Their Marketing Mix?
April 1, 2010 – 1:35 pm
By Jenn Riggle Last year was the one of the worst years for newspapers since the Great Depression. Major newspapers like the Rocky Mountain News and the Seattle Post-Intelligencer folded, while community newspapers across the country are reducing their size and cutting their staff as they struggle to survive and reinvent themselves. While this isn’t [...]
Newspapers Are Like Department Stores
May 5, 2009 – 11:41 pm
There’s much crying about the fall of the major metropolitan newspaper, a process hastened by the severe economic recession. There are many reasons cited, from the rise of new media to poor change management. Yet one can see a similar pattern in recent history, when another mass market product — the department store — also [...]
How Hospitals Can Battle Comment Trolls – and Win
By Jenn Riggle Organizations may not be afraid of the big bad wolf, but they’re scared to death of the “comment trolls” who terrorize news sites and blogs. You know who they are – the angry townspeople with torches and pitchforks on a witch (or hospital) hunt. These online attacks are a major cause of heartburn [...]