Musings and analysis on marketing, buzz and communications.
By Mike Mulvihill
Big yawn, the BP Gulf oil well was permanently capped this week to little fanfare. Kind of anticlimactic, I know. So since the biggest event in energy the past week was a non-event, I’m departing from my blog’s usual energy focus to talk about another, much more alarming story that surfaced last Friday [...]
by Geoff Livingston
We often talk on the social web about responsiveness and how that means more to a reputation than stumbles and bumbles. Well, there’s no greater example right now than Seth Godin.
Last month Godin had a couple of stumbles, of which he was highly criticized by leading nonprofit and marketing bloggers, [...]
Cross-posted on my personal blog, GeoffLivingston.com.
As part of the social media team at Live Earth, I am thrilled to announce the “Love, the Climate” campaign launching today, and continuing through Friday, the 25th (landing page coming later this week). Before the Climate Bill goes to the Senate floor, Live Earth is calling upon Americans to [...]
This is an excerpt from my keynote speech this morning given to the Young Nonprofit Professionals Network’s “Social Media for Social Good conference.” Valeria Maltoni wrote a great post with the same title featuring ten tips on creating movements just two days ago. Her post was based off of the Brains of Fire Manifesto, [...]
Our final Georgetown U. Social Media for Social Good class post on the Groundswell deals specifically with Chapter 11, which discusses strategies on how to get social media improved inside the organization. Before I begin, a very special thanks to Charlene Li, who guest lectured last night via Skype (full photo set here).
Rather than [...]
There comes a time in an organization’s life cycle when its leaders ask, “How far is our community willing to go?” It is such a time for United Way of America.
In 2008 United Way launched its LIVE UNITED campaign “to advance the common good” around three core issues: Education, Income and Health. After undertaking significant [...]
GlobalGiving connects you to the causes and community-based projects you care about through their online marketplace. Joan Ochi, the Director of Marketing Communications and Robert Dubois, a Marketing Associate who provides support to the organizations online social media strategy, share how GlobalGiving uses direct marketing to encourage people to donate to the causes they support.
Both [...]
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