By April Sciacchitano (@aprilcs) The Centers for Disease Control and Prevention has issued millions in grant money to 25 states to fight obesity. While access and education are the typical weapons in the anti-obesity arsenal, some dollars are being applied to nutrition activism – essentially lobbying for policy changes around nutrition. Lobbying isn’t the intended [...]
Tag Archives: obesity
How Communicators Play Doctor: Diabesity and Direction
June 14, 2012 – 9:31 am
By April Sciacchitano (@aprilcs) As health communicators, we liaise between health organizations and the American people. It’s a huge opportunity because communication is an area of innovation in health. It also means we have more opportunity, if less authority, than medical professionals to help people create healthy lifestyles. The National Center for Health Statistics reported [...]
Staying True To Your Brand, In Sickness and in Health
January 19, 2012 – 8:00 am
What happens when your brand falls victim to the very thing it’s known for? While Paula Deen contributed her onset of Type 2 Diabetes to genetics, age, ethnicity and stress, she emphasized that her diagnosis “isn’t a death sentence,” but it very well could be.
Are Twinkies the Next Tobacco?
December 15, 2011 – 3:00 pm
By Jason Stemm (@NYCubsFan) What do Tony the Tiger and Joe Camel have in common? The question has been battled out in Washington over the last two years, under the radar of budget cuts and debt defaults. Millions of lobbying dollars have been spent by the food manufacturing industry to limit and even eliminate legislation [...]
Healthy Eating Deserves a Food Fight
October 13, 2011 – 2:00 pm
By Jason Stemm @NYCubsFan I’ll be heading down to Atlanta tomorrow for the Produce Marketing Association #FreshSummit. It has been six years since the show visited the Peach State, and a lot has changed in that time. According to the CDC, in 2005, about 33% of U.S. adults ate 2+ servings of fruit per day [...]
Reaching People with Nutrition Messaging
September 24, 2010 – 9:14 am
by Jason Stemm @nycubsfan Working in the Lewis & Neale food division of CRT/tanaka, we have the fortune of representing the growers and shippers of many healthy fruits and vegetables from blueberries to sweet potatoes. Positive messages about antioxidants and healthy options for diabetic diets present opportunities for dialogue with media and consumers about [...]
America is Fat and in Denial. What’s Next for Marketers?
September 23, 2010 – 7:00 am
By Jenn Riggle As marketers, we all know perception is reality. But is the same true when it comes to obesity? First Lady Michele Obama is leading the most recent charge against childhood obesity, but American adults are ignoring our own weight problem. In fact, we don’t even know we have one. A new Harris [...]
Can Flavor and Value Double Produce Consumption in Foodservice?
August 11, 2010 – 8:53 am
by Jason Stemm “When one has tasted watermelon, he knows what the angels eat.” ~Mark Twain I love food conferences when passionate industry peers gather to show their wears and discuss issues impacting business. It is even more rewarding when the objectives have benefits beyond profitability, and can improve our enjoyment of food and [...]
A little pillow talk please!
June 22, 2010 – 9:38 am
For many years now I’ve been reading contradicting surveys; on the one hand consumers claim they want to eat more healthfully and yet at the same time studies indicate that their food purchases in both the foodservice and retail sectors tell another story. The nation’s obesity rates speak for themselves; according to the American Medical [...]
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