By Mike Mulvihill Back on July 27th, when BP announced that Bob Dudley would replace Tony Hayward as CEO, the Buzz Bin suggested six tips for the new guy in charge to follow. Last Friday, October 1, Mr. Dudley finally took over the reins of BP (a full nine weeks after the announcement). So how [...]
Tag Archives: oil spill
Fast, Decisive Action?
October 5, 2010 – 10:05 am
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged Bob Dudley, BP, crisis communications, crt-tanaka, crt/tanaka, Deepwater Horizon, gulf clean up costs, Gulf Oil Spill, Harvard Business Review, Mark Bly, marketing, PR Industry Trends, Reputation, safety, strategy, Tony Hayward
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BP Still Not Observing the Cardinal Rules of Crisis
August 9, 2010 – 11:12 pm
By Mike Mulvihill I have to admit, I am tired of talking about BP. But, I just can’t help myself. I feel like a late night talk show host making jokes night after night about the same celebrity gaff or political scandal. You can’t script this stuff. Over the weekend, BP Chief Operating Officer Doug [...]
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