THE BOOZE BIN By Pia Mara Finkell (@piamara) If you have a bar, using Foursquare as a social promotional marketing tool is a no-brainer. The mayor’s beers are on the house! Of course. Restaurant owner? Stop in for lunch and get a free glass of wine. Done and done. Proprietor of the best winery in [...]
Tag Archives: Pepsi
Hanging a Shingle in a Virtual World: 5 Ways to use Foursquare to Promote Unlikely Brands
September 8, 2010 – 10:35 am
Fragmented Branding – The 21st Century Reality
February 8, 2010 – 4:05 am
by Geoff Livingston We live in a world where anyone can hijack a brand and put it on the Internet with their own views, positive or negative (image by Brent Nelson). Brand control no longer exists, in large part because of widespread fragmentation of traditional and citizen-created media. The resulting brand distortion creates a situation [...]
Pepsi’s Super Refreshing Social Play
January 11, 2010 – 5:19 am
When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead. The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]
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