Tag Archives: personal brand equity

Is Personal Brand Dead?

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
This weekend marked a changing of the guards as the Oprah of the wine world, Robert Parker, tapped one of his core writers, Antonio Galloni, to review California wines for The Wine Advocate. While his personal brand left its irrevocable mark on the wine industry, this move is [...]

Personal Brand Value or Bust

The wagons are circling. Every agency, corporation, publication and social campaign is amending its Q4 and 2009 game plan. New value propositions are taking shape in recession’s dim light. Editorial calendars and ads are being nipped, tucked.
A fine time to consider your own ROI. Social PR practitioners (all employees), like our corporate bodies, need to [...]