By Toni Carey (@toni_carey)
Last weekend, I had the opportunity to attend the first annual Fitness and Health Bloggers Conference in Boulder, Colo., which just happens to be one of the healthiest cities in the nation. As a full-time public relations professional and a part-time fitness and health blogger, I find pitching the media during the [...]
February 9, 2011 – 10:44 am
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
This weekend marked a changing of the guards as the Oprah of the wine world, Robert Parker, tapped one of his core writers, Antonio Galloni, to review California wines for The Wine Advocate. While his personal brand left its irrevocable mark on the wine industry, this move is [...]
By Pia Mara Finkell
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Posted in Wine, Food & Nutrition
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Also tagged Antonio Galloni, bloggers, California, Eric Asimov, Parker, Parkerization, personal brand equity, Robert Parker, The New York Times, The Wine Advocate, Twitter, Wine
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August 27, 2010 – 8:02 am
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
Mixologists, or liquor sommeliers if you will, are the charming cocktail house folks who meticulously master libations for a living. Dream job? I think so. The world’s best continue to be plucked by major liquor companies and the brand ambassador campaigns integrate traditional and social media.
The current allure of cocktail [...]
By Cassandra Bianco
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Posted in Digital Marketing, PR Industry Trends, The Booze Bin, Wine, Food & Nutrition
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Also tagged Chantal Martineau, Cooking Channel, Eben Freeman, James Mulcahy, Jenny Miller, Joe Campanale, marketing, molecular mixology, PR Industry Trends, social media, Twitter
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PR Week sent out a ProfNet request last week dubbed:
Is it a good idea for PR practitioners to use social media to build their personal brand?
Oh, we’ve talked about this a lot, and frankly, I am glad to see people aren’t simply drinking the KoolAid, and are now actively debating the merits of personal [...]
April 29, 2009 – 12:25 am
Attending and participating in many conferences, I find myself dubbed a great personal brander (above, KD Paine’s picture shows me “forced” to bow my head with one of the greatest personal branders, Chris Brogan). People always ask me how I do it, and I always decline to talk about it because of my stance [...]
March 12, 2009 – 10:35 am
Twitter’s incredible growth has caused incredible follower populations and corporate/personal marketing activity (image: fan base by notsogoodphotography). It’s also causing a backlash. Perhaps you’ve seen the posts:
Kami Huyse – Many people are trying to make a fast buck off of misguided people who see the following number as critical part of the Twitter experience. [...]
February 3, 2009 – 2:11 am
This Friday I will be participating in Albert Maruggi’s first “Social Media Throwdown,” a discussion about personal brands with Haji Flemings, author of Brand YU Life (image: Bliss by Bobster1985). Rather than simply say “I Don’t Care About Your Personal Brand,” in advance of this discussion I’d also like to offer LComm’s recommended corporate strategy [...]
By Geoff Livingston
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Posted in Digital Marketing
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Also tagged Albert Maruggi, Bob Lutz, Chris Brogan, Christopher Barger, Gary Vaynerchuk, Haji Flemings, Jeremiah Owyang, lionel menchaca, Richard Binhammer, social media, social media throwdown, strategy, team social media, Todd Defren
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January 7, 2009 – 12:05 am
Cam Beck “Brandjacks” Joseph Jaffe’s Personality
It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now individuals [...]
By Geoff Livingston
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Posted in Digital Marketing
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Also tagged Branding, cam beck, Chris Brogan, david alston, fast company, ice cube, image, internet fame, jackin for beats, jim long, joeseph jaffe, marketing, Reputation, robert scoble, shel israel, social web
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December 22, 2008 – 6:29 pm
After much thinking and several conversations with the LComm team, I’ve decided to embrace the personal brand marketing theory. And, based on that theory it is evident that I need a new image for 2009. I mean, who needs value?
Thanks for the great year of interaction and discussion on the Buzz Bin. [...]
December 1, 2008 – 12:04 am
“Enough about me, what do you think about me?”
“You? You? I called about me, myself and I!”
Sounds like a pretty bad conversation. Yet, that’s often what you see when corporate types start promoting their wares in social channels or when “personal brands” deliver their cultivated messages to us (Sheep Meadow Image by Joe Schlabotnnik).
In [...]
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