Musings and analysis on marketing, buzz and communications.
After much thinking and several conversations with the LComm team, I’ve decided to embrace the personal brand marketing theory. And, based on that theory it is evident that I need a new image for 2009. I mean, who needs value?
Thanks for the great year of interaction and discussion on the Buzz Bin. [...]
“Enough about me, what do you think about me?”
“You? You? I called about me, myself and I!”
Sounds like a pretty bad conversation. Yet, that’s often what you see when corporate types start promoting their wares in social channels or when “personal brands” deliver their cultivated messages to us (Sheep Meadow Image by Joe Schlabotnnik).
In [...]
“There’s no market for messages”
One thing has become readily apparent to me: Most social media communicators, “personal brands” (snort) and social media experts have neglected to read the Cluetrain Manifesto. Whether you agree with the principles in this book or not, in my mind it should be mandatory reading for anyone who conducts business [...]
Since last Thursday’s post, “I Don’t Care About Your Personal Brand,” there have been many conversations about why personal brands are or are not valid marketing models (image by Nirav Mehta). There have been some threads that unite to form general arguments for the personal brand, which deserve some discussion. Why? Because they fail [...]
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