by Jenn Riggle At this time of year, children across America are trying on costumes and making the all important decision – Who do they want to be for Halloween. Come to think of it, it’s also a good time for hospital communications departments to step out of their comfort zones and decide what sort [...]
Tag Archives: personality
Rebutting Six Arguments for Personal Brands
November 12, 2008 – 12:05 am
Since last Thursday’s post, “I Don’t Care About Your Personal Brand,” there have been many conversations about why personal brands are or are not valid marketing models (image by Nirav Mehta). There have been some threads that unite to form general arguments for the personal brand, which deserve some discussion. Why? Because they fail to [...]
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