THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals established by retailers (shopping on Black Friday), athletic associations (watching bowl games) or religious groups (keeping advent calendars, baking yule logs or exchanging Hanukah gifts), and [...]
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The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities
November 28, 2012 – 7:48 am
Drinking Happens in Real Life
May 9, 2012 – 8:00 am
By Caroline Helper Last Thursday was Languedoc Day. Just as the marketing powers-that-be have managed to successfully transform nearly every day of the calendar into a holiday celebrating certain foods and ingredients, these same days are being gobbled up by various wines and regions, too. Many of these wine days are really only celebrated virtually [...]
3 Wine Social Media Tools Worth Sipping
February 8, 2012 – 12:22 pm
THE BOOZE BIN By Pia Mara Finkell (@piamara) This is my last Booze Bin post before Baby Finkell joins the party, so I thought I’d leave you with some of my favorite wine social media tools and platforms for 2012. Don’t worry though, my much smarter [...]
5 Web Trends for 2012
December 16, 2011 – 10:41 am
Mobile, Search, Social and Beyond By Jason Poulos (@TheSaganaki) Mobile Continues to Grow In previous posts I’ve mentioned where the mobile market is headed and the importance of the emerging mobile market. With over 5 billion mobile devices expected to be in use by 2012, I don’t see this area losing any steam next year. [...]
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