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Tag Archives: pitching

Media Relations Do’s and Don’ts

THE BOOZE BIN By Cassandra Bianco (@cnbianco) Media relations is a lot like dating. During early conversations of romance, too much contact simmers the sizzle. So why would you reach out to someone, then slam them with a pitch? Which, in fact, is not reaching out, at all. It comes off unnatural, insensitive and forced. [...]

3 PR Tips from Beer Infographics

THE BOOZE BIN By Rosalie Morton (@rosaliemo) Infographics are one of last year’s biggest PR trends. Have some dull survey data? Create an infographic and, to quote Emeril, “BAM!” you have something interesting! Infographics are super handy to pitch to media, pitch to blogs, share on your own social properties, share with customers… the list goes [...]