Last week I started my series of mastering media interviews with the first step – start with the questions. The key in that phase is quantity, not quality. The reason is quite simple, the more questions you develop, the less likely you will be hit with a question you didn’t prepare for. Now we focus [...]
Tag Archives: PR Industry Trends
Another Sweet Digital Campaign Case Study
June 17, 2013 – 3:47 pm
A couple of months ago I featured our first sweet case study for Pure Canadian Maple Syrup. We now have another sweet client on our hands that needed some help in the digital frontier.We just wrapped up our campaign for the Florida Sweet Corn Exchange and here is what we did for them. About the [...]
The BuzzLine – Week 6 – Nike Cuts Ties with Livestrong
May 31, 2013 – 12:00 pm
Congrats to our Week 6 winner, Sarah Smith for her pithy six-word rallying cry to gather folks around the grill this summer – “Grillaxin…burgers, barbeque, beer, and besties!” Sarah, thanks for participating in the BuzzLine and look for your Starbucks gift card early next week! For Week 6, we’re going to take a look at [...]
How Fear of Failure Forces You to Fail
May 31, 2013 – 9:05 am
If you search for statistics on Americans’ levels of job satisfaction, you’ll find that about 70% of Americans are either “somewhat unsatisfied” or “unsatisfied.” If you conduct a search about not liking a job, you’ll get 1,440,000,000 results. Job dissatisfaction is obviously a large topic here in our country. It’s easy to conclude that either [...]
5 Steps to Nail Every Media Interview (Step 1: Start with the Qs)
May 28, 2013 – 12:25 pm
I’m not proud to say that it has taken me to the ripe age of 52 to finally figure out how to nail every media interview. I’ve been teaching executives for two decades a host of concepts, but only now have the five simple steps come into focus for me. I wish I could say [...]
The BuzzLine – Week 5 – Fire Up the Grill
May 24, 2013 – 12:00 pm
Congrats to our Week 4 winner, Traci Pryor! Her BuzzLine for cicada nourishment? “Pinacicadas…getting caught in the rain.” Is there a better way to sip a cicada? Traci, thanks for participating and look for your Starbucks card early next week. With the long Memorial Day weekend coming up, let’s get right to Week 5. As [...]
How to Execute a Flawless Press Trip
May 24, 2013 – 8:00 am
Press trips, domestic or otherwise may seem daunting or intimidating to execute. But after leading media around the world for more than 10 years on behalf of our clients, we’ve learned a thing or two about what works and what doesn’t. Here are some tips for how to execute a flawless [...]
Broadening Our Horizons: The Changing Role of PR Professionals in Healthcare
May 23, 2013 – 11:48 am
As healthcare public relations professionals, we have often suffered from an identity crisis. No one understands what we do, let alone appreciates it. Often we complain that the marketing folks get all of the attention – and the budget! If you are sulking away in your cubicle, it’s time to shake it off. The role [...]
3 Reasons Why Your PR Team Should OWN Content Marketing
May 20, 2013 – 9:03 am
If you want killer content, your PR team needs a seat at the table. Here are three reasons why.
The BuzzLine – Week 4 – Blanched, Broiled or Fried?
May 17, 2013 – 12:41 pm
Congratulations to Week 3 winner Greg Surber, our friend over at the Hodges Partnership. His six-word graduation speech to the Class of 2013? “You will make mistakes, embrace them.” (Greg your Starbucks gift card is on the way. Keep your eyes open, too, for news about the quarterly playoffs, once we figure them out.) Remember, [...]
The BuzzLine – Week 8 – Condiment Commotion! :
How Technology is Making Aging in Place Possible:
A Social Media Glossary:
Sweet SEO Case Study!:
Cheerios Interracial Ad: When Social Media Goes Awry :
3 Reasons Why Mobile Health Is an Emerging Hospital Marketing Strategy: