January 18, 2012 – 8:00 am
THE BOOZE BIN
By Laura Petrosky (@aushunmon)
I love “The Today Show.” As a PR professional deeply rooted in wines and spirits, I am a huge fan of the 4th hour with Kathie Lee and Hoda. It’s every booze brand’s dream to get on a show that celebrates “Tuesday Boozeday” and “Winesday” with two hosts who [...]
By lpetrosky
|
Posted in The Booze Bin, Wine, Food & Nutrition
|
Also tagged alcohol, alcohol marketing, beverage alcohol, Chelsea Handler, Hoda Kotb, Kathie Lee, marketing, NBC, TODAY Show, TV, Wine
|
December 12, 2011 – 10:50 am
Guest post by Gini Dietrich (@ginidietrich)
If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations.
You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head.
All of the [...]
November 10, 2011 – 12:30 pm
By Jenn Riggle
Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing.
The same is true with press releases. While press releases are a great way to share your [...]
November 9, 2011 – 11:26 am
Note: Today’s guest Buzz Bin post is written by Gaby Alban, Co-Founder and CEO of Conexión (www.conexionagency.com), a full-service marketing firm specializing in the Hispanic market with offices in Los Angeles and Miami.
By Gaby Alban
What’s one part public relations, one part customer service, one part advertising, one part digital programming and one part marketing [...]
By Jeff Wilson
|
Posted in Digital Marketing, PR Industry Trends
|
Also tagged advertising, Conexión, digital marketing, Hispanic, Hispanic marketing, Latino, Latino marketing, marketing, Public Relations, social media
|
October 20, 2011 – 9:14 am
By Jason Stemm @NYCubsFan
I am just back from Atlanta and this year’s Fresh Summit, the annual conference attended by the global supply chain of growers, packagers, exporters and distributors from over 50 countries hosted by the Produce Marketing Association. There were many reasons to get excited about the produce industry, including new people, new products, [...]
By Jason Stemm
|
Posted in Wine, Food & Nutrition
|
Also tagged #FreshSummit, food safety, fresh summit, fruits, Jason Stemm, Jason Stemm CRT/tanaka, Jason Stemm Lewis & Neale, marketing, new products, PMA, produce, vegetables
|
October 18, 2011 – 7:00 am
By Mike Mulvihill
This weekend, our family posted a question to our friends on FB querying if anyone knew what the Occupy Wall Street folks really wanted. The response was voluminous, but so were the array of answers and their alarming lack of clarity. As the movement continues to pick up speed in cities around the [...]
October 12, 2011 – 2:44 pm
By Jeff Wilson, APR (@wilson0507)
I admit it. I’m slow to embrace change. The older I get, the more that seems to be true.
Case in point, text messaging. I text. Not because I particularly like it. It’s out of necessity. I have friends and family who refuse to pick up the phone to talk, yet will [...]
By Jeff Wilson
|
Posted in Digital Marketing, PR Industry Trends
|
Also tagged Apple, cell phone, crt-tanaka, crt/tanaka, iMessage, Jeff Wilson, Mobile, Mobile App, Mobile Marketing, texting, wireless
|
September 5, 2011 – 3:00 pm
There’s a place for customization and interactivity in digital art…. but not in my everyday search.
By Rosalie Morton (@rosaliemo)
Two weeks ago I headed up to New York to visit an awesome friend of mine, also a PR pro. I’d browsed through The New Yorker on my way up to figure out the “must-dos” for the [...]
August 29, 2011 – 1:39 pm
By the CRT/tanaka Summer Interns
Ah, the elusive PR agency internship. It’s one of the most highly coveted summer internships out there, and it’s not always easy to land. We survived the grueling process of resume and cover letter submissions, phone interviews and in-person interviews and the five of us were lucky enough to earn spots [...]
Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: