Tag Archives: PR Industry Trends

When Brand Is Not King

By Mike Mulvihill
The King is dead. (Not Elvis. Well, yes Elvis is dead…never mind.) As of this past weekend, the bizarre royal icon conjured from some creeper van nightmare no longer fronts for the Burger King brand. He’s been dropped for a new ad campaign that focuses on BK’s food. (However, he is still [...]

PR Advice from an Industry Veteran on Her Birthday: Patrice Tanaka

By CRT/tanaka (@crttanaka)
It’s not everyday you get to celebrate the birthday of someone of the likes of this. Public Relations by day, Samba dancing by night, she defines the expression – “Living Life to the Fullest.”
As Chief Creative Officer for CRT/tanaka, Patrice is the leading ambassador of the whatcanbe vision. Her work is her passion, [...]

Social Media Juggernaut Rolls On

by Mike Mulvihill
Some days, the marketplace just spews out interesting mile markers about social media and the steroid-infused future of social media (i.e., mobile social media). Here are a few or the more strategically significant tidbits from the past several days:
· Nearly half (43 percent) of all businesses have used social media networks to acquire [...]

Celebrating $22 a gallon gas!

by Mike Mulvihill

Whoopee! A blog post by Inhabitat – Green Design Will Save the World is celebrating independent consulting firm Ernst & Young’s release of a report yesterday predicting the price of solar energy per watt is expected to fall to $1 by 2013, down from $2 in 2009. The report, prepared for the Solar [...]

HOW TO MAKE YOUR AWARD SUBMISSION A WINNER

Guest post by Ken Jacobs, principal of Jacobs Communications Consulting (@Kensviews)
Having just judged three awards competitions— the PRSA Silver Anvils, PRSA-NY Big Apples and PRSA-NJ Pyramids—I was delighted when Priya asked me to share my thoughts, from a judge’s perspective, on what makes for an award-winning entry.
Here’s a baker’s dozen list of questions that you [...]

How to Land the First PR Job

By Cassandra Bianco (@cbianco)

Hello recent college grads. You are tugging on my heart strings.
It was only a few years back that I too partook in the surreal experience. Though elated, we all had one itchy thought permeating our celebration. On the stadium-sized screens, out of hundreds, the film crew focused on one girl’s cap, which [...]

Riding the Wave of Health Reform in Marketing & Public Relations

By Lisa Kersey
ACO. HIE. HIT. Meaningful Use. Medical Home. EMR… If there’s one thing that never changes about healthcare, it’s the number of acronyms and the jargon used to describe what is arguably one of the nation’s most complex industries. While industry leaders, policy wonks and elected officials are focused on the WHAT and the [...]

Can Wellness Spending Save the U.S.?

By Jason Stemm @NYCubsFan
As I watch coverage of a potential government shutdown, John King of CNN reports that 93% of the Department of Education would be furloughed. No numbers were given for the FDA. It would be assessed based on risk. This includes inspectors at ports and in fields, monitoring the safety of our food. [...]

Three New Facebook Developments to Keep in Mind

By Priya Ramesh (@newpr)
Three New Facebook Developments to Keep in Mind
I will emphasize for the 100th time again that 2011 is the year when Facebook starts exploding further as the #1 social network with an increasing number of brands trying to sell off of Facebook. Visualize a sales cycle where you log-in to Facebook, post [...]

15 Tips to Land That First Job in PR (Reloaded)

By Jeff Wilson, APR (@wilson0507)
About this time of the year, our agency, CRT/tanaka, gets inundated with resumes from eager, young college students inquiring about internship opportunities and entry-level positions. Because of the economic downtown over the past few years, the outlook for new college graduates hasn’t been very good, which certainly includes jobs in public [...]