Yep, it’s Earth Day. That means all of the big national brands will be giving out tote bags or planting trees… doing some kind of one-off for a slice of the Earth Day buzz pie. As we scan the headlines to see what Coca-Cola and Target are up to this Earth Day, we tend to [...]
Tag Archives: PR Industry Trends
Changing The Game: Do You Ask for What’s Yours?
April 19, 2013 – 5:06 pm
I had the opportunity to attend the Advertising Women of New York “Changing the Game” Awards, hearing from inspiring women business leaders in all walks of their career. The women honored are no-nonsense ladies who have made bold moves and transformed brands by changing the rules. Donny Deutsch, CNBC host and moderator for the event, [...]
Three Rules for Creating Your Brand’s Digital Experience
April 12, 2013 – 9:46 am
You’ve been there before. You are surfing the Internet or doing some online shopping and you end up on the site of a brand you know and love…and are completely underwhelmed. The brand is familiar to you, and you know you can count on them for quality products or experiences. So considering we spend the [...]
Transparency is No Longer a Choice
March 29, 2013 – 9:12 am
Almost every day, I see an article or brand study talking about how corporations need to become more transparent. The sentiment is good, but the implication is that transparency is a choice, and that the alternative is to be opaque or shrouded in our actions. This really isn’t the case anymore. We operate in a [...]
To Give is to Prepare
March 26, 2013 – 8:04 am
No question – corporate responsibility initiatives benefit the reputation and bottom line of organizations that sponsor them. But don’t discount the ROI generated when coworkers rally around a cause. Community service activities can bring team members together in ways that monthly birthday cake or offsite meetings can’t. Last Friday, for example, six of us from [...]
From Gutenberg to the Flash Mob – Marketing Innovation at its Finest
March 19, 2013 – 8:03 am
For centuries, marketers have tried to capture consumers’ attention. Some of the earliest ways were Gutenberg’s mass production of flyers and brochures (1450), then the emergence of magazines (1730s), advertising including billboards (1800s), radio and electronic computers in the 1900s and late 1900s, e-commerce in the ‘70s, and the ever-popular guerilla marketing in the ‘80s [...]
5 Crisis Management Tips Learned from March Madness
March 12, 2013 – 8:00 am
This is a refresh of a previous blog post. I’ve come up with a few more insights about the parallels between crisis management and college basketball. Forget the Super Bowl or the World Series. For me, the most exciting time in sports is March. That’s because it’s almost time for college basketball’s March Madness! I [...]
You survived the legislative session. Now what?
March 8, 2013 – 10:55 am
6 Tips to Better Position Yourself in the Year Ahead By Missy Neff Gould (@NeffGould) Here in Virginia the legislative session is coming to an end. This is the time when government affairs professionals go back to their normal offices away from the capital, the time when they all rest up, get reacquainted with [...]
A prescription for CNN’s flagging brand: “Cut the Nattering, you Nabobs!”
March 4, 2013 – 8:17 am
CNN needs help. The one-time cable-news king trails Fox News, and February ratings show CNN trailing MSNBC, too. Proof that ex-NBC chief Jeff Zucker has his work cut out for him. Zucker took the reins at CNN just over a month ago, firing talent and, according to the New York Post, calling on reporters and [...]
Engagement? Try Exasperation.
February 28, 2013 – 8:34 am
A few Sundays ago I reached the tipping point. It started out as a typical Sunday afternoon. My two sons, inspired by the previous night’s bedtime story of the Avengers, transformed into Iron Man and the “Credible” Hulk to fight evil doers in the basement. My wife was at the store rummaging for milk, school [...]
The BuzzLine – Week 5 – Fire Up the Grill:
Media Relations Do’s and Don’ts:
20 Digital Facts That You Need to Know:
3 Reasons Why Your PR Team Should OWN Content Marketing:
There’s Something About Sangria: