Musings and analysis on marketing, buzz and communications.
by Mike Mulvihill
Whoopee! A blog post by Inhabitat – Green Design Will Save the World is celebrating independent consulting firm Ernst & Young’s release of a report yesterday predicting the price of solar energy per watt is expected to fall to $1 by 2013, down from $2 in 2009. The report, prepared for the Solar [...]
Guest post by Ken Jacobs, principal of Jacobs Communications Consulting (@Kensviews)
Having just judged three awards competitions— the PRSA Silver Anvils, PRSA-NY Big Apples and PRSA-NJ Pyramids—I was delighted when Priya asked me to share my thoughts, from a judge’s perspective, on what makes for an award-winning entry.
Here’s a baker’s dozen list of questions that you [...]
By Cassandra Bianco (@cbianco)
Hello recent college grads. You are tugging on my heart strings.
It was only a few years back that I too partook in the surreal experience. Though elated, we all had one itchy thought permeating our celebration. On the stadium-sized screens, out of hundreds, the film crew focused on one girl’s cap, which [...]
By Lisa Kersey
ACO. HIE. HIT. Meaningful Use. Medical Home. EMR… If there’s one thing that never changes about healthcare, it’s the number of acronyms and the jargon used to describe what is arguably one of the nation’s most complex industries. While industry leaders, policy wonks and elected officials are focused on the WHAT and the [...]
By Jason Stemm @NYCubsFan
As I watch coverage of a potential government shutdown, John King of CNN reports that 93% of the Department of Education would be furloughed. No numbers were given for the FDA. It would be assessed based on risk. This includes inspectors at ports and in fields, monitoring the safety of our food. [...]
By Priya Ramesh (@newpr)
Three New Facebook Developments to Keep in Mind
I will emphasize for the 100th time again that 2011 is the year when Facebook starts exploding further as the #1 social network with an increasing number of brands trying to sell off of Facebook. Visualize a sales cycle where you log-in to Facebook, post [...]
By Jeff Wilson, APR (@wilson0507)
About this time of the year, our agency, CRT/tanaka, gets inundated with resumes from eager, young college students inquiring about internship opportunities and entry-level positions. Because of the economic downtown over the past few years, the outlook for new college graduates hasn’t been very good, which certainly includes jobs in public [...]
by Mike Mulvihill
Today is International Woman’s Day. As a father of a most wonderful daughter, future husband to an exquisite soulmate and son to the most important woman in my life – literally and figuratively – I would say we all have much reason to celebrate and appreciate women.
Having been in the public relations profession [...]
By Jeff Wilson, APR (@wilson0507)
I love to cook. I would never describe myself as a “foodie,” but I enjoy cooking. I find it mildly therapeutic. After a long and stressful day at work, I enjoy going home and whipping up a tasty meal. On weekends, when I have more time, I enjoy cracking open a [...]
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
In the last year, pop up supper clubs have sprung onto the New York scene. From The Noble Rot’s traveling wine saloon, to Les Salonnieres’ “underground club of artists,” I’ve found these events not only great fun, but the intriguing concept is quite indicative of New York’s current restaurant landscape, and [...]
Reaching People with Nutrition Messaging:
The Best of Booze Memes – LOLz!:
Blue Ivy - Already a Minority Health Advocate? :
Thought leadership is key to hospital social media success:
With QR Codes, Hospitals Are Finding It’s Hip to Be Square: