Priya Ramesh CRT/tanaka

Tag Archives: Priya Ramesh CRT/tanaka

Five Leadership Lessons from Martin Luther King Jr.

January 16, 2012 – 10:07 am

By Priya Ramesh (@newpr)
[This post was originally published on Jan 17th, 2011 and ranked one of the top posts at @crttanaka Buzz Bin. It is only fitting that we remind ourselves today of the great leadership that Sir Martin Luther King Jr. exhibited in the fight for civil rights and try to rise above mediocrity [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged crt/tanaka, leadership, leadership and martin luther king jr., leadership communication, martin luther king, martin luther king jr., Priya Ramesh | Comments (0)

PR Strategists Need to Kill Ad Value Equivalency (AVE) and Get Serious about Bottom-line Results

January 9, 2012 – 2:14 pm

By Priya Ramesh (@newpr)
Last year at the PRSA International Conference in Orlando, I loudly voiced my rant against AVEs during Shonali Burke’s session on “A Field Guide to Measuring the Business of PR.” Katie Paine, PR industry’s reputable measurement guru who has been tirelessly fighting against the AVEs, also was present in the room. If [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged ad value equivalency, AVE, AVEs, Chuck Hemann, crt/tanaka, CRT/tanaka social media, Katie Paine, PR Measurement, PR metrics, shonali burke | Comments (7)

2012 is Facebook’s Year: Three Key Trends for Advanced Digital Marketers

January 2, 2012 – 1:32 pm

By Priya Ramesh (@newpr)
Happy New Year Buzz Bin readers! Congratulations @crttanaka Buzz Bin for making it to its third year of blogging! Thank you for making us the top-25 PR blogs ranked by PRWeb and #28 on BlogRank. We look forward to another year of providing valuable insight on hot industry trends affecting PR and Communications [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged crt/tanaka, CRT/tanaka social media, Facebook marketing, facebook sponsored stories, facebook timeline, sponsored stories | Comments (0)

How Eloqua Gets Content Marketing Right? Q&A with Joe Chernov, Chief Content Officer, Eloqua

November 21, 2011 – 11:03 am

By Priya Ramesh (@newpr)
CRT/tanaka hosted its very first Northern Virginia B2B tweet-up on Tue, Nov 8th with Shawn Cook, Director of Sales, Eloqua kicking off a discussion around marketing strategies that have had a huge impact on Eloqua’s sales cycle. Throughout Shawn’s presentation, it was very clear that Eloqua as a company takes it “content [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged B2B marketing, B2B social media, content marketing, content strategy, eloqua, Eloqua marketing, Joe Chernov, Joe Chernov Eloqua, Priya Ramesh | Comments (1)

Best Practices in Enterprise-wide Social Media Policy: Four Big Brands to Learn From

October 3, 2011 – 12:10 pm

By Priya Ramesh (@newpr)
The recent Nielsen report was a little bit of a shocker for me when I saw the following stats. I mean, how in the world do we have so much free time on hand? BUT these are key indicators to understand how your consumers (and more importantly your employees!) might be spending their time [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged American Red Cross, best practices in social media policy, CRT/tanaka social media policy, enterprise social media policy, enterprise-wide social media, Priya Ramesh, PRSA, social media policy, Wendy Harman | Comments (2)

Hazy World Energy Future

September 20, 2011 – 9:07 am

by Mike Mulvihill
In a report released yesterday, the U.S. Energy Information Administration forecast that China and India will drive up worldwide energy consumption by as much as 53 percent by 2035 with a corresponding increase in carbon dioxide emissions of 43 percent.
The EIA 2011 International Energy Outlook predicts energy from renewable and alternative sources will [...]

By Mike Mulvihill | Posted in Digital Marketing | Also tagged alternative energy, carbon dioxide emissions, China, clean energy, EIA, electric energy, electric generation, emissions, Energy consumption, fossil fuels, Public Relations, renewable energy, renewable portfolio standards | Comments (0)

Americans Prefer Texting to Calling: Add Mobile Calls-to-Action to Your Holiday Campaigns

September 19, 2011 – 1:18 pm

By Priya Ramesh (@newpr)
Let me start by making it clear that I am NOT a fan of texting while driving but YES I do believe texting is a lot easier than asking your audience to visit a website, participate in a photo contest or even a video contest. Campaigns that ask your audience to do [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged crt/tanaka, holiday campaigns, holiday text campaigns, mobile campaigns, mobile marketer, Mobile Marketing, Pew Internet Research, Priya Ramesh, text campaign, texting | Comments (3)

Stop Begging for “Likes” and Start Delivering Content that Makes Me Want to “Like” You

August 29, 2011 – 12:18 pm

By Priya Ramesh (newpr)
How to Stop Asking and Start Giving to Build Your Social Footprint?
I swear the next time, I see another brand asking me to “Like” or “Follow” them without giving me a reason to engage with them, I am going to actually take the time to email their social media contact and [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged Chris Anderson, content strategy, council for responsible nutrition, CRN, crt/tanaka, CRT/tanaka social media, Mobile, network solutions, Priya Ramesh, social media, WIRED, Wired Magazine | Comments (1)

Three Cents on Google+ for PR Agencies/ Corporate Communicators who don’t have time to toy around

July 18, 2011 – 12:29 pm

By Priya Ramesh (@newpr)
So are you feeling pressured to start toying with Google+ and join the 10M users that are “circling,” “hanging-out” and “sparking” on Google+. My verdict is: definitely play around and identify engagement techniques for your brand but there is no need to shift from Facebook and Twitter just yet. As a social [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged crt/tanaka, CRT/tanaka social media, G+, G+ for PR, G+ social media, google, Google marketing, Google+ for PR, Mashable and G+, Priya Ramesh | Comments (2)

Word Play Politicizes Energy

July 12, 2011 – 8:30 am

by Mike Mulvihill
An excellent blog post Sunday by Kate Galbraith in the New York Times (Word Choice Matters for Energy Policy) points out the depth of our nation’s political obfuscation on energy policy.
Ms. Galbraith points out that when President Barack Obama speaks about the fuels of the future; his term of choice is usually “clean [...]

By Mike Mulvihill | Posted in PR Industry Trends | Also tagged alternative energy, American Public Media, clean energy, coal-fired power, crt-tanaka, crt/tanaka, Facebook, NASA, natural gas, nuclear energy, President Obama, Public Relations, renewable energy, solar energy, University of Montana | Comments (0)

Tag Archives: Priya Ramesh CRT/tanaka

Five Leadership Lessons from Martin Luther King Jr.

Hazy World Energy Future

Americans Prefer Texting to Calling: Add Mobile Calls-to-Action to Your Holiday Campaigns

Word Play Politicizes Energy

Search

Categories

Recent Comments

Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):

Follow the yellow brick road: Hospitals in search of the Wizard:

25 Signs You've Got a Strong SM Consultant or Agency:

Branding Lessons from the “Sweetest” Wine on the Shelf:

The Second Screen: Moving Beyond Twitter:

5 Wine Blogs for 2012:

Recent Posts

Archives

Connect with the Authors

CRT/tanaka

Visit CRT/tanaka on