Priya Ramesh – The Buzz Bin

Tag Archives: Priya Ramesh

Americans Prefer Texting to Calling: Add Mobile Calls-to-Action to Your Holiday Campaigns

September 19, 2011 – 1:18 pm

By Priya Ramesh (@newpr)
Let me start by making it clear that I am NOT a fan of texting while driving but YES I do believe texting is a lot easier than asking your audience to visit a website, participate in a photo contest or even a video contest. Campaigns that ask your audience to do [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged crt/tanaka, holiday campaigns, holiday text campaigns, mobile campaigns, mobile marketer, Mobile Marketing, Pew Internet Research, Priya Ramesh CRT/tanaka, text campaign, texting | Comments (3)

Stop Begging for “Likes” and Start Delivering Content that Makes Me Want to “Like” You

August 29, 2011 – 12:18 pm

By Priya Ramesh (newpr)
How to Stop Asking and Start Giving to Build Your Social Footprint?
I swear the next time, I see another brand asking me to “Like” or “Follow” them without giving me a reason to engage with them, I am going to actually take the time to email their social media contact and [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged Chris Anderson, content strategy, council for responsible nutrition, CRN, crt/tanaka, CRT/tanaka social media, Mobile, network solutions, Priya Ramesh CRT/tanaka, social media, WIRED, Wired Magazine | Comments (1)

Mom Bloggers Get More Eyeballs than Some Newspapers: How to Market to Mom Bloggers?

August 15, 2011 – 8:35 am

By Priya Ramesh (@newpr)
McDonald’s recently rolled out the healthier menu for kids program to spread the word about downsizing the french fry portions and adding apples to every kids’ meal. Besides the usual suspects, Facebook, Twitter and traditional outlets, they cleverly engaged the powerful influence of mom bloggers. Rick Wion, director of social media for [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged BlogHer, crt/tanaka, Mc Donald's mommy bloggers, mom bloggers, Mom Central, mommy bloggers, P&G mommy bloggers, Priya Ramesh CRT/tnaka | Comments (1)

Stop being the “social media helpdesk” and cross-train your company to be social

August 8, 2011 – 12:28 pm

By Priya Ramesh (@newpr)
Don’t become the Social Media Helpdesk. Implement an enterprise-wide social strategy.
Online Reputation is everybody’s responsibility and even though the lead social strategist is responsible for maintaining an overall positive sentiment, it is also the responsibility of the social media lead to establish an enterprise-wide social framework where members from a cross functional [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged crt-tanaka, CRT-tanaka social media, enterprise social media, social enterprise, social media policy, social organization | Comments (3)

Don’t Throw Email Marketing Out of the Mix, Not Yet

August 1, 2011 – 3:03 pm

By Priya Ramesh (@newpr)
Email Open Rates Speak Louder Than “Likes” and “Follows”
Can’t believe its August already and CRT/tanaka clients are busy planning for 2012 campaigns. As we help them put together an integrated strategy (traditional + digital), one key observation we made based on first half of 2011 results is that Email Marketing still continues [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends, Search Marketing | Also tagged crt-tanaka, crt/tanaka, CRT/tanaka social media, email campaigns, email marketing, email marketing and social media, Permission Marketing, Seth Godin, social media marketing and email campaigns | Comments (6)

Three Cents on Google+ for PR Agencies/ Corporate Communicators who don’t have time to toy around

July 18, 2011 – 12:29 pm

By Priya Ramesh (@newpr)
So are you feeling pressured to start toying with Google+ and join the 10M users that are “circling,” “hanging-out” and “sparking” on Google+. My verdict is: definitely play around and identify engagement techniques for your brand but there is no need to shift from Facebook and Twitter just yet. As a social [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged crt/tanaka, CRT/tanaka social media, G+, G+ for PR, G+ social media, google, Google marketing, Google+ for PR, Mashable and G+, Priya Ramesh CRT/tanaka | Comments (2)

Five Social Media Blunders Made by PR Agencies

June 27, 2011 – 2:13 pm

By Priya Ramesh (@newpr)
[Disclaimer: This is not yet another PR bashing post, I live and breathe PR/social media and Kudos to @GaryVee for clarifying things for us PR pros on @GeoffLivingston's blog http://geofflivingston.com/2011/06/22/gary-vaynerchuk-garyvee-answers-tough-questions/]
This coming Thursday, June 30th is WORLD SOCIAL MEDIA DAY and I am sitting here nodding my head in “no, we are not there [...]

By Priya Ramesh | Posted in PR Industry Trends | Also tagged crt/tanaka, CRT/tanaka social media, Gary Vaynerchuk, GaryVee, Geoff Livingston, Margot Savell, PR agencies and social media, PR and Social Media, social media blunders, social media strategy, viral video campaign | Comments (7)

Measure More: Take Your Google Analytics to Next Level with V5.0

June 6, 2011 – 11:58 am

By Priya Ramesh (@newpr)
Five Things You Should Know About New Google Analytics V5.0
Last week, I was speaking to the Women Grow Busines community founded by my client Network Solutions (a group of very smart women entrepreneurs in the DC region) about social media and we spent a good chunk of time discussing Google Analytics. I also had [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged crt-tanaka, Google Analytics, johna burke, measure PR, meaure right, metrics, PR metrics, PR metrics and measurement, shonali burke, social media metrics, web analytics | Comments (1)

Small Business Marketing = A Lot of Smart Thinking. Mobile Can Help!

May 9, 2011 – 11:34 am

Celebrate National Small Business Week by Getting Your Mobile Game On!
By Priya Ramesh (@newpr)

Next week (May 16th-20th) is National Small Business Week. It is a time to celebrate and thank the enormous contributions that small businesses make to keep America running. I started my career in corporate communications and PR with a small technology startup that [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged CRT/tanaka mobile, Mobile Marketing, mobile marketing for small business, mobile websites, Priya Ramesh CRT/tanaka, small business marketing | Comments (5)

It’s Not YOU…It’s Your Company Culture That’s Not Ready for Social Media

April 18, 2011 – 2:28 pm

By Priya Ramesh (@newpr)
Organizational Culture and Leadership Key to Social Media Adoption: Don’t blame it on yourself
I am sure you have all kinds of friends and I am also sure you also have two distinct sets: the ones that are always saying “No, that’s not possible” and then the others who say, “Hey, that sounds [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged company-wide social media program, crt/tanaka, CRT/tanaka social media, leadership and social media, organizational culture and social media, social media, social media and leadership, Social Media Director, social media implementation, social media strategists | Comments (17)