Tag Archives: process

4 C’s For A Clean Social Media Score Card

June 18, 2010 – 8:45 am

You’re a salesman (or saleswomen) whether you want to be or not. I’m not talking about an elevator pitch or positioning, rather the success of your vision determines how well you can sell it. Insert your cliches about reaching for the sky but with a realistic view on your goal it can be reached – [...]

By Dave McNamara | Posted in Digital Marketing | Also tagged , , , , , | Comments (3)

Movements Require Discipline (Plus Updated Open Source Social Media Process)

August 18, 2009 – 11:33 am

The best measure of success for any communication effort on or offline must be the successful development of a movement. Movements encompass true word of mouth where the community embraces the call-to-action or brand and makes it their own.
Yesterday, we discussed how the LIVESTRONG effort has achieved this noteworthy status. And of [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , | Comments (21)

Moving from Siloes to Hives

April 6, 2009 – 12:01 am

Following on to our previous post on “The Cultural Challenge to Integration” this post examines how social media tools challenge siloed organizations to move towards hived architectures. I agree with a commenter’s assessment that social media needs to map towards the current culture in an evolutionary fashion as opposed to demanding sudden and [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , | Comments (21)