Musings and analysis on marketing, buzz and communications.
Guest post by Gini Dietrich (@ginidietrich)
If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations.
You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head.
All of the [...]
By Jenn Riggle
Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing.
The same is true with press releases. While press releases are a great way to share your [...]
Note: Today’s guest Buzz Bin post is written by Gaby Alban, Co-Founder and CEO of Conexión (www.conexionagency.com), a full-service marketing firm specializing in the Hispanic market with offices in Los Angeles and Miami.
By Gaby Alban
What’s one part public relations, one part customer service, one part advertising, one part digital programming and one part marketing [...]
By Mike Mulvihill
This weekend, our family posted a question to our friends on FB querying if anyone knew what the Occupy Wall Street folks really wanted. The response was voluminous, but so were the array of answers and their alarming lack of clarity. As the movement continues to pick up speed in cities around the [...]
By Mike Mulvihill
Cookies for Kid’s Cancer was created by a former colleague who lost her six year-old son Liam after a four-year battle with a form of childhood cancer called neuroblastoma. She and her husband founded the non-profit Cookies for Kids’ Cancer early in Liam’s battle when they learned that 25 percent of kids [...]
by Mike Mulvihill
In a report released yesterday, the U.S. Energy Information Administration forecast that China and India will drive up worldwide energy consumption by as much as 53 percent by 2035 with a corresponding increase in carbon dioxide emissions of 43 percent.
The EIA 2011 International Energy Outlook predicts energy from renewable and alternative sources will [...]
By Jeff Wilson, APR (wilson0507)
With the start of the fall semester upon us, I’ve started receiving invitations from local colleges and universities asking me to speak to some of their PR classes about what I do and how I do it. Inevitably, I’ll receive questions from eager, young PR minds about social media and public [...]
Guest Post By Samantha Cox (@samanthamcox)
As the saying goes, “You can’t judge a book by its cover.” Well, that may be sound advice for the dating world, but when it comes to books – and the public relations industry – I must respectfully disagree.
When I walk into a bookstore (my personal kid-in-a-candy-store moment) the first [...]
By CRT/tanaka (@crttanaka)
It’s not everyday you get to celebrate the birthday of someone of the likes of this. Public Relations by day, Samba dancing by night, she defines the expression – “Living Life to the Fullest.”
As Chief Creative Officer for CRT/tanaka, Patrice is the leading ambassador of the whatcanbe vision. Her work is her passion, [...]
by Mike Mulvihill
An excellent blog post Sunday by Kate Galbraith in the New York Times (Word Choice Matters for Energy Policy) points out the depth of our nation’s political obfuscation on energy policy.
Ms. Galbraith points out that when President Barack Obama speaks about the fuels of the future; his term of choice is usually “clean [...]
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