Tag Archives: reputation management

Healthcare can learn a lot about reputation from Troy Polamalu

October 13, 2011 – 3:16 pm

If healthcare companies, or any company for that matter, could manage their reputations as if they were Troy Polamalu, we would all live in a better world. When advising clients on reputation, I tell them there are six steps to building reputation that will ensure their company can win, even when they are not on their best game.

By Debbie Myers | Posted in Healthcare | Also tagged , , , , , , | Comments (4)

5 Simple Tips to Make Corporate Anniversaries More Meaningful

April 22, 2011 – 8:24 am

By Jeff Wilson, APR (@wilson0507)
Last night, Tina Fey and the gang at “30 Rock” celebrated the show’s 100th episode. The episode was full of the standard anniversary clip montages and the ubiquitous lineup of guest stars including Michael Keaton, Rachel Ray, Matt Lauer, Brian Williams, Tom Hanks and Dean Winters, the actor who stars [...]

By Jeff Wilson | Posted in PR Industry Trends | Also tagged , , , , , , , , , | Comments (2)

Choosers of the Slain & Being A Best Place to Work

February 1, 2011 – 12:13 am

by Michael Whitlow
Our three Virginia offices shared the “Best Places to Work” spotlight (see Principles pay dividends) with a defense engineering company by the name of Valkyrie Enterprises last week, winning our top spot in the small business category as they earned theirs in the mid-sized category. For CRT/tanaka, this was a wonderful tribute to follow a great [...]

By Michael Whitlow | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , , , , , , , | Comments (0)

Reputation Management Means Embracing Your Errors

April 23, 2009 – 10:46 am

Lindsay Lohan’s eHarmony Profile from Lindsay Lohan
Issues happen. Mistakes are made.  Reputations become tarnished.  This is the way of the world, particularly when an error occurs after a company brand achieves leadership or a human being becomes famous. Sometimes gaffes or human nature takes precedence, and depending on how a company or person handles it, [...]

By Geoff Livingston | Posted in PR Industry Trends | Also tagged , , , , , , , | Comments (5)

Four Social Media Primers

October 17, 2008 – 7:07 am

Yesterday, I gave another one of my half day workshops on social media to my third PRSA chapter, the National Capitol Chapter (priors were San Antonio and Ft. Worth). Perhaps this one was a little sweeter because it was DC. Thanks to Heathere Keenan and Phil Rabin for having me.
Anyway, I committed to putting [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , | Comments (6)