December 8, 2011 – 11:09 am
It’s that time of year again, when college football enthusiasts eagerly await the matchups for the annual bowl games. Granted, healthcare awards do not attract quite the same level of interest from the common man, nor do the rankings come replete with hard cash, but some of the rankings do favor popularity and name recognition over results.
October 13, 2011 – 3:16 pm
If healthcare companies, or any company for that matter, could manage their reputations as if they were Troy Polamalu, we would all live in a better world. When advising clients on reputation, I tell them there are six steps to building reputation that will ensure their company can win, even when they are not on their best game.
By Mike Mulvihill
My 15-year-old son is fairly immune to most of the crisis communication situations we see in PR. But Playstation Network being down for five days and counting? Well, now that’s a different story.
Why is this a big deal? Well, it isn’t unless you’re a gamer. They are livid. What was originally stated as [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged crisis communications, crt-tanaka, crt/tanaka, Facebook, gaming, hackers, marketing, Playstation, Playstation Network, security breach, Sony, strategy
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By Jeff Wilson, APR (@wilson0507)
Last night, Tina Fey and the gang at “30 Rock” celebrated the show’s 100th episode. The episode was full of the standard anniversary clip montages and the ubiquitous lineup of guest stars including Michael Keaton, Rachel Ray, Matt Lauer, Brian Williams, Tom Hanks and Dean Winters, the actor who stars [...]
by Michael Whitlow
Full disclosure. We work for a competitor of Go*****.com, but this is not about going one up on Go*****. It’s about CEO behavior, and how clueless some CEOs can be.
The furor on the web last week over a certain CEO’s (BobParsons.me) culling/killing an elephant, which he had helpfully videotaped and posted (see the [...]
February 1, 2011 – 12:13 am
by Michael Whitlow
Our three Virginia offices shared the “Best Places to Work” spotlight (see Principles pay dividends) with a defense engineering company by the name of Valkyrie Enterprises last week, winning our top spot in the small business category as they earned theirs in the mid-sized category. For CRT/tanaka, this was a wonderful tribute to follow a great [...]
By Michael Whitlow
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Posted in Digital Marketing, PR Industry Trends
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Also tagged Best Places to Work, best practices, CEO, change communications, corporate America, corporate communications, corporate culture, crt/tanaka, employee engagement, hr, human resources, internal communications, reputation management
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January 19, 2011 – 8:00 am
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
In a recent interview, Hendrick’s Gin ambassador Jim Ryan said that for marketing success, it’s key to have crystal clear identity. Hendrick’s certainly defines whimsy, the peculiar and cleverness. The campaign’s psychographic branding is a refreshing take to the mainstream “party hard” and “sexy lifestyle” brand campaigns. The product stands [...]
By Cassandra Bianco
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Posted in PR Industry Trends, Wine, Food & Nutrition
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Also tagged Adam Aleksander, best practices, Brand Loyalty, brand management, Dandies and Quaintrelles, enchanted forest, Hendrick's Gin, Jim Ryan, Maloney & Fox, mixology, PR Industry Trends, psychographic marketing, Quaker City Mercantile, Seersucker Social, strategy, Tweed Ride
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December 3, 2010 – 8:00 am
By Jeff Wilson, APR (@wilson0507)
In September, my PR firm – CRT/tanaka – brought together the employees from our five offices for a corporate retreat. Along with providing quality professional development and strategic planning sessions, the retreat was a great way to interact with co-workers outside the confines of the office or a conference call.
The retreat [...]
October 5, 2010 – 10:05 am
By Mike Mulvihill
Back on July 27th, when BP announced that Bob Dudley would replace Tony Hayward as CEO, the Buzz Bin suggested six tips for the new guy in charge to follow. Last Friday, October 1, Mr. Dudley finally took over the reins of BP (a full nine weeks after the announcement). So how well [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged Bob Dudley, BP, crisis communications, crt-tanaka, crt/tanaka, Deepwater Horizon, gulf clean up costs, Gulf Oil Spill, Harvard Business Review, Mark Bly, marketing, oil spill, PR Industry Trends, safety, strategy, Tony Hayward
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August 9, 2010 – 11:12 pm
By Mike Mulvihill
I have to admit, I am tired of talking about BP. But, I just can’t help myself. I feel like a late night talk show host making jokes night after night about the same celebrity gaff or political scandal. You can’t script this stuff.
Over the weekend, BP Chief Operating Officer Doug Suttles said [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged BP, Brand Keys' Customer Loyalty Engagement Index, brand management, brand value, crisis communications, crisis spokesperson, crt-tanaka, crt/tanaka, Gulf Oil Spill, key messages, oil spill, PR Industry Trends
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