Musings and analysis on marketing, buzz and communications.
by Mike Mulvihill
How much is your company’s reputation worth? In the case of BP, apparently the U.S. government’s estimate is $20 billion. That’s how much the government has told BP it must set aside in an escrow account to restore public trust in BP, and, oh by the way, to expedite payments to help clean [...]
by Mike Mulvihill
Toyota just can’t stop sticking its finger in the proverbial light socket these days. As my blog post back in early February lamented when the automaker took 10 days to communicate to the public about its rapid acceleration problems, Toyota’s approach to crisis communications has repeatedly been too little, too late.
Now, just a [...]
by Geoff Livingston
We often talk on the social web about responsiveness and how that means more to a reputation than stumbles and bumbles. Well, there’s no greater example right now than Seth Godin.
Last month Godin had a couple of stumbles, of which he was highly criticized by leading nonprofit and marketing bloggers, [...]
PR Week sent out a ProfNet request last week dubbed:
Is it a good idea for PR practitioners to use social media to build their personal brand?
Oh, we’ve talked about this a lot, and frankly, I am glad to see people aren’t simply drinking the KoolAid, and are now actively debating the merits of personal [...]
Cam Beck “Brandjacks” Joseph Jaffe’s Personality
It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now individuals [...]
A few days ago a friend who recently launched a new business asked about the importance of creating an online presence. She’d been doing well in her local town based on word-of-mouth alone, but wanted to ramp-up her marketing efforts. I replied, somewhat cavalierly, that if her business didn’t have an online calling card of [...]
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