by Geoff Livingston Every smart internet marketer and company wants to deploy mobile apps, starting with that hot and shiny iPhone app. Yet the cost of developing iPhone applications (as well as applications for the Blackberry and Android platforms) can be cost prohibitive. AppMakr changed the iPhone application paradigm today with the launch of its [...]
Tag Archives: robert scoble
Brand and Reputation Are Not Synonymous
July 13, 2009 – 7:11 am
PR Week sent out a ProfNet request last week dubbed: Is it a good idea for PR practitioners to use social media to build their personal brand? Oh, we’ve talked about this a lot, and frankly, I am glad to see people aren’t simply drinking the KoolAid, and are now actively debating the merits of [...]
Brandjacking
January 7, 2009 – 12:05 am
Cam Beck “Brandjacks” Joseph Jaffe’s Personality It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now [...]
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