Yep, it’s Earth Day. That means all of the big national brands will be giving out tote bags or planting trees… doing some kind of one-off for a slice of the Earth Day buzz pie. As we scan the headlines to see what Coca-Cola and Target are up to this Earth Day, we tend to [...]
Tag Archives: Rosalie Morton
7 Tips to Create the Perfect Infographic for your PR Campaign
February 15, 2013 – 7:58 am
By, Rosalie Morton (@rosaliemo) Infographics took the PR and content marketing world by storm about a year and a half ago. In case you missed it, an infographic is an visually engaging illustration that brings data and facts to life, while telling a story. Essentially, infographics give jazz hands to what could be boring data. Very social [...]
There’s Something About Sangria
September 5, 2012 – 8:24 am
THE BOOZE BIN By Rosalie Morton (@rosaliemo) Can you believe we are approaching the end of the summer? Sept. 21 to be exact. Summer can’t come to an end without a nod to the summer staple, sangria. It hasn’t always been like this. Sangria has surged in popularity in the past five years. For a [...]
Easy as ABC: State-Run Liquor Store 101
July 18, 2012 – 8:00 am
THE BOOZE BIN By Rosalie Morton (@rosaliemo) When I first arrived in Charlottesville as an undergrad at U.Va., I was flabbergasted that Virginians could not walk into their grocery store and buy liquor. I’d grown accustomed to my dear old Mom and Dad grabbing a bottle of Jack Daniels and setting it in our shopping [...]
The Best of Booze Memes – LOLz!
May 16, 2012 – 8:00 am
THE BOOZE BIN By, Rosalie Morton (@rosaliemo) Meme 101 You might not think you know exactly what a meme (pron. MEEM) is… but if you’re reading this blog you do, promise. I think memes are best described through examples. So consider a few of my recent favorites: - Angelina Jolie’s leg from the Oscar’s - What my [...]
3 Marketing Tips from Trader Joe’s: A Brand Built on Booze
April 25, 2012 – 8:00 am
THE BOOZE BIN By Rosalie Morton (@rosaliemo) As a Pasadena, Calif. native, I have a special place in my heart for Trader Joe’s. The very first store is only a few miles from my house. I love the “crew” with their Hawaiian shirts, the friendly neighborhood atmosphere, the sample stations, the amazing pre-packaged salads, the innovative [...]
Marketing to Millennials: Speakeasy Style
April 4, 2012 – 8:00 am
THE BOOZE BIN by Rosalie Morton (@rosaliemo) We were having an agency brainstorm for a booze client prospect last Friday, and the conversation turned to millennials: what makes them tick and how to market to them. All I needed was an opening, and I readily launched into my take on millennials, as “researched” and “proven” [...]
3 PR Tips from Beer Infographics
March 21, 2012 – 8:00 am
THE BOOZE BIN By Rosalie Morton (@rosaliemo) Infographics are one of last year’s biggest PR trends. Have some dull survey data? Create an infographic and, to quote Emeril, “BAM!” you have something interesting! Infographics are super handy to pitch to media, pitch to blogs, share on your own social properties, share with customers… the list goes [...]
5 Craft Beers Get it Right on Facebook- Social Media Week 2012
February 15, 2012 – 8:00 am
THE BOOZE BIN By Rosalie Morton (@rosaliemo) What better way to celebrate Social Media Week 2012 than with a look at how craft beer, an American past time, is faring on everyone’s favorite social network, Facebook. The craft beer movement is well underway in 2012, and these small breweries are absolutely perfect for social media. [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: