By, Rosalie Morton (@rosaliemo) Infographics took the PR and content marketing world by storm about a year and a half ago. In case you missed it, an infographic is an visually engaging illustration that brings data and facts to life, while telling a story. Essentially, infographics give jazz hands to what could be boring data. Very social [...]
A Google AdWords Case Study By Jason Poulos (@TheSaganaki) For one of our clients the answer is yes, a $500 spend in Google AdWords did yield a 20% (19.5% to be exact) spike in traffic to their website. Here’s how it all worked out. Background Our client, a local staffing agency knew that a large [...]
Sweet SEO Case Study. How SEO can enhance a PR campaign and win two awards for excellent results.
Opportunity exists in video marketing. To achieve ultimate video marketing success combine search engine marketing and PR into your next video campaign.
By Jason Poulos (@TheSaganaki) I just got back from the search marketing expo conference up in New York City and I wanted to share some of what I learned. The conference was great and I learned a lot, a ton of info got covered and my brain still hurts from the education overload. Here are [...]
A strong keyword strategy will utilize generic, long tail and broad keywords. These terms should integrate from both a paid search and organic search perspective to maintain a balanced approach to your search engine marketing campaign.
By Jason Poulos (@TheSaganaki) Answer: Sites Ranked 1-4 in Google have the highest probability of getting clicked The top 4 organic rankings in Google garner almost 2/3’s of all clicks. #1 Result in Google = 36.4% Click through Rate #2 Result in Google = 12.5% Click through Rate #3 Result in Google = 9.5% Click [...]
Guest post by Gini Dietrich (@ginidietrich) If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. [...]