Tag Archives: SEO

Hospital blogs strike fear in the heart of marketers

January 26, 2012 – 7:00 am

By Jenn Riggle
One of the best ways to create thought leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog.
This is a big issue because some community hospitals are now interested in building national reputation.
Why? Because the healthcare [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , , , , , , , , , , , | Comments (3)

Skillsets Every PR Pro Needs

December 12, 2011 – 10:50 am

Guest post by Gini Dietrich (@ginidietrich)

If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations.
You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head.
All of the [...]

By Admin | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , | Comments (8)

The Power of SEO

October 28, 2011 – 9:53 am

SEO Results for PureCanadaMaple.com
By Jason Poulos (@TheSaganaki)
I have touted the power of SEO over several posts now. It truly is a necessary element to your web strategy and should be considered if you are looking to increase visibility through search engines. In my first post, I talked about why SEO should be a part of [...]

By Jason Poulos | Posted in Search Marketing | Also tagged , , , , , , | Comments (2)

Look Beyond Social Media to Create Website Popularity

September 30, 2011 – 10:23 am

By Jason Poulos (@TheSaganaki)
In my how a search engine works post I identified that relevance and popularity are the two major over-arching factors that search engines take into consideration when ranking pages. Keywords and all those other fun on-site factors all pertain to relevance but what about popularity?
How does a search engine measure website popularity?

The [...]

By Jason Poulos | Posted in Digital Marketing | Also tagged , , , , | Comments (7)

A Keyword Rich Website is a Successful Website

September 16, 2011 – 9:46 am

By Jason Poulos (@TheSaganaki)
In just about every one of my posts so far I’ve stressed the importance of keywords. As I’ve said before, keywords are the cornerstone of SEO. Without well-crafted and thoroughly researched keywords it’s going to be hard to maximize a website’s exposure through search engines. Think of keywords as search terms; what [...]

By Jason Poulos | Posted in Digital Marketing | Also tagged , , , , | Comments (1)

Are Google and Facebook brainwashing me?

September 5, 2011 – 3:00 pm

There’s a place for customization and interactivity in digital art…. but not in my everyday search.
By Rosalie Morton (@rosaliemo)
Two weeks ago I headed up to New York to visit an awesome friend of mine, also a PR pro. I’d browsed through The New Yorker on my way up to figure out the “must-dos” for the [...]

By Rosalie | Posted in Digital Marketing | Also tagged , , , , , , | Comments (0)

Beyond Web Design: Four Components to a Successful Website

September 2, 2011 – 10:00 am

By: Jason Poulos (@TheSaganaki)
Having a slick design and some dynamic functionality on your website can only be considered the beginning of a successful website. If the conversation with your client is only based around aesthetics and functionality, I urge you to keep on reading in order to grow your digital footprint and to increase your [...]

By Jason Poulos | Posted in Digital Marketing | Also tagged , , | Comments (1)

Know Some SEO: Fifteen Basic SEO Principles that Will Help You

August 26, 2011 – 10:04 am

By: Jason Poulos (@TheSaganaki)
Being knowledgeable and keeping up with any sort of technology or trend can be a daunting task. Sounding smart, strategic and staying on top of your game is key to any sort of client interaction. So, what happens when a spontaneous SEO conversation sparks? Silence? Blank stares? I hope not…
Knowing some basic [...]

By Jason Poulos | Posted in Digital Marketing | Also tagged , , , , , , | Comments (5)

How a search engine works and ranks pages

August 19, 2011 – 9:29 am

By Jason Poulos
In my previous post, I highlighted a few reasons why SEO should be a part of your digital strategy. In case you missed it, Philadelphia SEO summed it up perfectly. Their response to my post was “Because it works!” Correct! SEO does work, and it should be a part of your digital [...]

By Jason Poulos | Posted in Digital Marketing | Also tagged , , , , | Comments (3)

Why should search engine optimization be a part of your digital strategy?

August 12, 2011 – 9:28 am

By Jason Poulos
For me, it’s a simple question, but others might struggle when the above question is posed about search engine optimization (SEO).
If you want your website to be found through a search engine, your site needs to be optimized in a manner that search engines find friendly. From the content itself down to how [...]

By Jason Poulos | Posted in Digital Marketing | Also tagged , | Comments (3)