As healthcare public relations professionals, we have often suffered from an identity crisis. No one understands what we do, let alone appreciates it. Often we complain that the marketing folks get all of the attention – and the budget! If you are sulking away in your cubicle, it’s time to shake it off. The role [...]
Tag Archives: SEO
Broadening Our Horizons: The Changing Role of PR Professionals in Healthcare
May 23, 2013 – 11:48 am
20 Digital Facts That You Need to Know
May 13, 2013 – 12:53 pm
01. Mobile internet usage is projected to overtake desktop internet usage by 2014 The facts and numbers around mobile usage is pretty staggering. Over 1 billion mobile devices are currently in use, and the number keeps on growing. We use and rely on our phones on a daily basis and if you don’t have a [...]
7 Tips to Create the Perfect Infographic for your PR Campaign
February 15, 2013 – 7:58 am
By, Rosalie Morton (@rosaliemo) Infographics took the PR and content marketing world by storm about a year and a half ago. In case you missed it, an infographic is an visually engaging illustration that brings data and facts to life, while telling a story. Essentially, infographics give jazz hands to what could be boring data. Very social [...]
2012 in Retrospect, A look back at Mobile, Search and Social Predictions
January 14, 2013 – 11:53 am
By Jason Poulos (@TheSaganaki) In late 2011 I wrote a blog post that highlighted 5 web trends that discussed where the digital landscape might end up in 2012. Now that 2012 is said and done, I wanted to take a look back and see if my trend predictions for 2012 were accurately fulfilled. I may [...]
5 Reasons for Businesses to Blog in 2013
January 10, 2013 – 1:07 pm
Though social media has become an integrated part of virtually all businesses and their communications strategies, it surprises me that some companies are still questioning the value of a blog. Here are 5 reasons for healthcare organizations to embrace this .
The Ideal Content Mix for PR, SEO and Social Media Success
January 7, 2013 – 11:54 am
By Jason Poulos (@TheSaganaki) With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content/digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate [...]
The State of Search Engine Optimization and Where It’s Going
December 17, 2012 – 4:57 pm
By Jason Poulos(@TheSaganaki) My post from last week talked about some digital trends and tactics for 2013 but I didn’t really focus too much on SEO. I talked about a few paid search trends but I wanted to dedicate a full post to really cover where things are headed and the perception of search engine [...]
Spend $500, Get a 20% Increase in Website Traffic?
November 30, 2012 – 9:00 am
A Google AdWords Case Study By Jason Poulos (@TheSaganaki) For one of our clients the answer is yes, a $500 spend in Google AdWords did yield a 20% (19.5% to be exact) spike in traffic to their website. Here’s how it all worked out. Background Our client, a local staffing agency knew that a large [...]
5 Tips to Help Medical Tourism Brands Thrive in the Digital Age
November 29, 2012 – 9:00 am
By Rachael Seda (@rachaelseda) Would someone actually travel to another country for medical care? Yes, according to CDC data up to 750,000 U.S. residents travel to another country for lower-cost medical or dental care each year and an Ipsos survey found that 38% of U.S. residents are open to health care abroad. The rising cost [...]
Sweet SEO Case Study!
October 19, 2012 – 10:41 am
Sweet SEO Case Study. How SEO can enhance a PR campaign and win two awards for excellent results.
The BuzzLine – Week 5 – Fire Up the Grill:
Media Relations Do’s and Don’ts:
20 Digital Facts That You Need to Know:
3 Reasons Why Your PR Team Should OWN Content Marketing:
There’s Something About Sangria: