As healthcare public relations professionals, we have often suffered from an identity crisis. No one understands what we do, let alone appreciates it. Often we complain that the marketing folks get all of the attention – and the budget! If you are sulking away in your cubicle, it’s time to shake it off. The role [...]
Tag Archives: SEO
01. Mobile internet usage is projected to overtake desktop internet usage by 2014 The facts and numbers around mobile usage is pretty staggering. Over 1 billion mobile devices are currently in use, and the number keeps on growing. We use and rely on our phones on a daily basis and if you don’t have a [...]
By, Rosalie Morton (@rosaliemo) Infographics took the PR and content marketing world by storm about a year and a half ago. In case you missed it, an infographic is an visually engaging illustration that brings data and facts to life, while telling a story. Essentially, infographics give jazz hands to what could be boring data. Very social [...]
By Jason Poulos (@TheSaganaki) In late 2011 I wrote a blog post that highlighted 5 web trends that discussed where the digital landscape might end up in 2012. Now that 2012 is said and done, I wanted to take a look back and see if my trend predictions for 2012 were accurately fulfilled. I may [...]
Though social media has become an integrated part of virtually all businesses and their communications strategies, it surprises me that some companies are still questioning the value of a blog. Here are 5 reasons for healthcare organizations to embrace this .
By Jason Poulos (@TheSaganaki) With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content/digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate [...]
By Jason Poulos(@TheSaganaki) My post from last week talked about some digital trends and tactics for 2013 but I didn’t really focus too much on SEO. I talked about a few paid search trends but I wanted to dedicate a full post to really cover where things are headed and the perception of search engine [...]
A Google AdWords Case Study By Jason Poulos (@TheSaganaki) For one of our clients the answer is yes, a $500 spend in Google AdWords did yield a 20% (19.5% to be exact) spike in traffic to their website. Here’s how it all worked out. Background Our client, a local staffing agency knew that a large [...]
By Rachael Seda (@rachaelseda) Would someone actually travel to another country for medical care? Yes, according to CDC data up to 750,000 U.S. residents travel to another country for lower-cost medical or dental care each year and an Ipsos survey found that 38% of U.S. residents are open to health care abroad. The rising cost [...]
Sweet SEO Case Study. How SEO can enhance a PR campaign and win two awards for excellent results.