Tag Archives: SEO

Beyond Web Design: Four Components to a Successful Website

September 2, 2011 – 10:00 am

By: Jason Poulos (@TheSaganaki)
Having a slick design and some dynamic functionality on your website can only be considered the beginning of a successful website. If the conversation with your client is only based around aesthetics and functionality, I urge you to keep on reading in order to grow your digital footprint and to increase your [...]

By Jason Poulos | Posted in Digital Marketing | Also tagged , , | Comments (1)

Know Some SEO: Fifteen Basic SEO Principles that Will Help You

August 26, 2011 – 10:04 am

By: Jason Poulos (@TheSaganaki)
Being knowledgeable and keeping up with any sort of technology or trend can be a daunting task. Sounding smart, strategic and staying on top of your game is key to any sort of client interaction. So, what happens when a spontaneous SEO conversation sparks? Silence? Blank stares? I hope not…
Knowing some basic [...]

By Jason Poulos | Posted in Digital Marketing | Also tagged , , , , , , | Comments (5)

How a search engine works and ranks pages

August 19, 2011 – 9:29 am

By Jason Poulos
In my previous post, I highlighted a few reasons why SEO should be a part of your digital strategy. In case you missed it, Philadelphia SEO summed it up perfectly. Their response to my post was “Because it works!” Correct! SEO does work, and it should be a part of your digital [...]

By Jason Poulos | Posted in Digital Marketing | Also tagged , , , , | Comments (3)

Why should search engine optimization be a part of your digital strategy?

August 12, 2011 – 9:28 am

By Jason Poulos
For me, it’s a simple question, but others might struggle when the above question is posed about search engine optimization (SEO).
If you want your website to be found through a search engine, your site needs to be optimized in a manner that search engines find friendly. From the content itself down to how [...]

By Jason Poulos | Posted in Digital Marketing | Also tagged , | Comments (4)

Has Facebook made your Website Obsolete?

February 23, 2011 – 1:02 pm

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
If you follow the idiom “fish where the fish are,” it might be tempting to focus all your marketing eggs in the Facebook basket with over 600 million users and growing. But the question that naturally follows is: with pools of fish (read: customers) swimming in the Facebook virtual [...]

By Pia Mara Finkell | Posted in Digital Marketing, Wine, Food & Nutrition | Also tagged , , , , , , | Comments (2)

Is Your Website A Dinosaur Or On the Verge of Distinction?

August 19, 2010 – 9:00 am

By Jenn Riggle
There’s been a lot of talk recently about whether websites have outlived their usefulness and are merely dinosaurs left over from 1990s, like grunge music and flannel shirts.
But if you’ve looked in stores recently, baby doll dresses and combat boots are back in style. So too, websites have found new life and have [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , , , , | Comments (5)

Using LinkedIn as a PR Tool

October 23, 2009 – 12:01 am

One of the social media questions most often asked of the consulting team at CRT/tanaka relates to the use of LinkedIn by individuals as a way to help their companies or causes. There have been some good recent posts on how to increase the SEO juice from LinkedIn, and I’m not above borrowing from them [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged , , , , | Comments (38)

Why Does PR vs. Advertising vs. Stand Alone Even Matter?

December 8, 2008 – 12:41 pm

I saw the post, I read the comments, I respect the author. But the PR agency versus stand alone social media agency title seemed, well, kind of like an old topic. To be fair, Todd asked a lot of questions about the blurred lines, and what it really means to the definition of his [...]

By Geoff Livingston | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , , , | Comments (9)