A strong keyword strategy will utilize generic, long tail and broad keywords. These terms should integrate from both a paid search and organic search perspective to maintain a balanced approach to your search engine marketing campaign.
Tag Archives: SEO
Why Integrate Your Digital Marketing Tactics for 2013
September 7, 2012 – 9:58 am
Four reasons why you should create an integrated digital marketing strategy. Combine and leverage SEO, PPC, Social and PR
Two Big Reasons Why Your Website isn’t Ranking in Google
August 17, 2012 – 10:12 am
Why isn’t my website ranking? Here’s two big reasons why a website isn’t ranking in Google.
Managing a Crisis on the Web
July 6, 2012 – 8:00 am
By Jason Poulos (@TheSaganaki) Whether it’s a massive power outage, contaminated food issue or an ethics disagreement, a crisis can strike your client at any time. To properly manage communications around the issue, a page on their website, subdomain or microsite might be created to help inform people about what’s happening. But which avenue is [...]
5 SEO Copywriting Tips
June 15, 2012 – 9:29 am
How to write copy that’s friendly to users and search engines. By Jason Poulos (@TheSaganaki) A website’s copy has a huge influence on where a site ranks in Google. The most strategically planned out and well built website could fall flat on it’s face if copy isn’t properly crafted and executed. With Google wanting valuable content, the [...]
To Redesign or Not to Redesign: What’s next for your website?
May 31, 2012 – 9:30 am
By April Sciacchitano (@aprilcs) Many marketing professionals have done it. They go through the process of website redesign only to start anew within 18 months. The web changes fast, which means it’s important to stay on top of trends between redesigns. And there’s good news for the web-weary: You can limit your “overhauls” by evolving [...]
Why Number One Rankings in Google are Essential
May 17, 2012 – 6:18 pm
By Jason Poulos (@TheSaganaki) Answer: Sites Ranked 1-4 in Google have the highest probability of getting clicked The top 4 organic rankings in Google garner almost 2/3’s of all clicks. #1 Result in Google = 36.4% Click through Rate #2 Result in Google = 12.5% Click through Rate #3 Result in Google = 9.5% Click [...]
Avoid Poor Rankings by Creating Valuable Content
May 11, 2012 – 10:05 am
By Jason Poulos (@TheSaganaki) If you were to look under the hood of Google you’d be presented with an extremely complex and intricate math formula. Since it’s virtually impossible for humans to keep track of every website on the internet, Google has turned to it’s algorithm to help determine how a website ranks on their [...]
PR Pros, 4 tips on how to be an awesome link builder.
April 27, 2012 – 12:55 pm
By Jason Poulos (@TheSaganaki) Links back to a website are one of the most important ranking factors to a search engine. The materials, content and outreach created in the public relations world could be chock full of extremely helpful back links that could help get your clients content on page one of Google. Are you [...]
Google Kills Organic SEO
March 30, 2012 – 11:48 am
By Jason Poulos (@TheSaganaki) If you have/own/manage/support a website or blog I’m sure you’ve cracked open Google analytics at least once to see how many visitors your site has received. Some of us might spend more time in the analytics world but at a base level Google Analytics provides some basic solid metrics (visits, page [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: