By Priya Ramesh (@newpr)
Last year at the PRSA International Conference in Orlando, I loudly voiced my rant against AVEs during Shonali Burke’s session on “A Field Guide to Measuring the Business of PR.” Katie Paine, PR industry’s reputable measurement guru who has been tirelessly fighting against the AVEs, also was present in the room. If [...]
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Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: