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Tag Archives: Skinnygirl

R U RTD? 3 Marketing Lessons for the Ready-to-Drink Market

May 30, 2012 – 8:00 am

THE BOOZE BIN By Laura Petrosky (@aushunmon) During a recent trip to New Orleans, I stopped by the famous Hotel Monteleone and its Carousel Bar, a worshipped destination amongst cocktail enthusiasts. After browsing through a dozen pages of delicious cocktail concoctions, I ordered a Ramos Gin Fizz and watched the bartender as he beat an [...]

By Laura Petrosky | Posted in The Booze Bin | Also tagged , , , , , , , , | Comments (3)

The Skinny On Low-Cal Wine + Why Skipping Dessert IS An Option

February 22, 2012 – 8:30 am

THE BOOZE BIN  By Laura Petrosky (@aushunmon)  Skinnygirl, the ready-to-drink, low-calorie cocktail brand from ex-Real Housewives of New York reality star Bethenny Frankel, is introducing its first low-calorie wines to the U.S. in March. After selling 595,000 cases of the brand’s margarita, sangria and white cranberry cosmo last year, Beam Global Spirits & Wine (who [...]

By Laura Petrosky | Posted in PR Industry Trends, The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , , , , | Comments (2)