Tag Archives: smartphones

Doctors Who Skype: Renegades or Heroes?

June 2, 2011 – 7:00 am

By Jenn Riggle
Everyone’s talking about Skype – even physicians.
Not only did Microsoft recently purchase the Internet telephone and video calling service for $8.5 billion, but new research reports that 7 percent of physicians are using videoconferencing technology like Skype to chat with their patients.
And while videoconferencing has been around since the 1960s (longer than most [...]

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Dodging Tornadoes? Sometimes You Want to Receive a Text Message While Driving.

May 5, 2011 – 7:00 am

By Jenn Riggle
In a world where we’re constantly connected, sometimes you can get out of touch. I learned this first-hand when driving to Disney World in April.
We were stuck in bumper-to-bumper traffic on I-95 in North Carolina, and my 12-year-old daughter was serving as the car’s deejay, playing different songs on my iPod. On a [...]

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With QR Codes, Hospitals Are Finding It’s Hip to Be Square

March 10, 2011 – 7:00 am

By Jenn Riggle
While hospitals haven’t embraced location-based services like Foursquare or Facebook Places, they’re moving forward with their mobile strategies by using QR codes and creating mobile websites.
QR or “Quick Response” codes have been around for a while, but they’ve only recently gained mainstream acceptance and seem to be popping up everywhere – on store [...]

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Hospitals are Making a Mistake in the Delivery Room – Even If It Isn’t Caught on Camera

February 10, 2011 – 7:00 am

By Jenn Riggle
While some hospitals are embracing social media and posting videos on YouTube and Facebook, others are taking a step backward.
Families have taken photos and videos in the delivery room for decades. But a recent New York Times article revealed that there are a growing number of hospitals that are barring parents from having [...]

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CIOs Are Sticking Their Heads in the Sand by Blocking Social Media

July 8, 2010 – 7:00 am

 
By Jenn Riggle
There’s a myth that ostriches stick their heads in the sand when frightened. Come to think of it, CIOs are doing the same thing when they block social networking sites.
An October 2009 survey released by IT recruitment firm Robert Half Technology reported that over half of U.S. workplaces block social media. Fifty-four percent [...]

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Hospitals Can Have a Mobile Strategy Without Developing an App

July 1, 2010 – 7:10 am

By Jenn Riggle
The popularity of the iPhone and Droid phones are being driven by people’s desire for features and functionalities – and for easy-to-use mobile apps. Physicians, like everyone else, want to have information at their fingertips, which is why they’ve been so quick to adopt the iPhone (and now the iPad).
It’s clear people want [...]

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How Marketers Can Prepare for the Next Wave of Mobile Adoption

March 25, 2010 – 6:50 am

By Jenn Riggle
There’s been a lot of talk about whether mobile applications like Foursquare and Gowalla are going to be the “next big thing.” But let’s be realistic — it’s going to take years before either of these gain widespread acceptance.
Instead, let’s talk about what’s happening in mobile now.
When mobile phones first came out in [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , , | Comments (4)

Social Media May Be The Media Darling, But E-mail Is Here To Stay

March 18, 2010 – 6:50 am

By Jenn Riggle
We’re seeing the U.S. Postal Service reeling from the impact of social media. Whether it’s the popularity of online bill payments or the movement away from letter writing, “snail mail” just isn’t what it used to be – especially if it means the end of Saturday mail deliveries.
You have to wonder whether we’re [...]

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