THE BOOZE BIN By Pia Mara Finkell (@piamara) I’ve had engagement on the brain lately. Social media campaign goals might have once focused on growing online communities, but now our focus is mostly on engaging this community. Who cares how many people like you on Facebook if you’re just shouting from the rooftops into the [...]
Tag Archives: Snooth
Tales from a Wine Event Planner
November 23, 2011 – 12:44 pm
By Cassandra Bianco (@cnbianco) The aromas of blackberry, leather and tobacco tickled the nose hairs of the 25 judges. These sweet smells lingered as did the suspense, which was so thick you could cut it with a corkscrew. Soon the silence broke, and there were sounds of sniffing, swirling, sipping and spittoons shots. This was [...]
What Makes a Blogger Tick?
June 15, 2011 – 8:11 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) Let me start by saying, I’m a big fan of blogging, and bloggers as a community, in general. I like them for the same reason I have an inexplicable soft spot for the Cubs, despite being from New York. I think it has something to do with [...]
The Tweeting Spit Bucket Worrier – 5 Keys To A Successful Trade Show
May 25, 2011 – 5:30 am
The BOOZE BIN By Laura Rossacher It’s one of these things every PR professional has a different opinion on – how to organize a successful trade show. When I got hired I was told that my biggest responsibility would be to serve as the event manager of Vibrant Rioja’s annual Grand Tasting. At my old [...]
Poor Harvest for Content Farms: Will Google’s new Algorithm Change the Online Playing Field?
March 2, 2011 – 12:56 pm
THE BOOZE BIN By Pia Mara Finkell (@piamara) To the delight of Googlers everywhere, the leading search engine Google announced a shiny new algorithm last Friday, which promised “to reduce rankings for low-quality” content farm sites, and “provide better rankings for high-quality…sites with original content and information.” Using SEO to their advantage, content farms not [...]
What’s Been Brewing: Top 5 Marketing Trends of 2010 in Bev Alcohol
December 15, 2010 – 11:56 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) This is my favorite time of year. Holiday parties aplenty, wassail up the wazoo, and enough popped bottles to impress even Lil Wayne. It’s also a time to reflect on lessons learned throughout the year, and forecast trends to come, so we don’t get caught with our [...]
Social Media Meets Social Commerce as Wine Enters the Flash Sale Fray
November 17, 2010 – 10:04 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) With the wildfire rise of online private sales, infiltrating everything from fashion to travel to restaurants, it was only a matter of time before wine lovers had sites to call their own. The newest invitation-only site to join the digital, flash- fray, Lot18 is brought to you [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: