Musings and analysis on marketing, buzz and communications.
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
This is my last Booze Bin post before Baby Finkell joins the party, so I thought I’d leave you with some of my favorite wine social media tools and platforms for 2012. Don’t worry though, my much smarter and wittier colleagues will be pinch hitting for me while I’m [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Let me start by saying, I’m a big fan of blogging, and bloggers as a community, in general. I like them for the same reason I have an inexplicable soft spot for the Cubs, despite being from New York.
I think it has something to do with my [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
“What’s the ROI of Social Media?” – Future Social Media Marketing “Expert”
“What’s the #*@% ROI of your Mother?” – Gary Vaynerchuk
I first heard this amazing one liner online last week after attending the Nomacorc “Marketing to the Next Generation of Wine Drinkers” Symposium from wine and social media [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
To help put myself through pastry school, I taught wine classes and parties at my culinary school. I learned early from my mentor and pal Tish, who runs the fun and highly popular wine events company Wine For All, wine shouldn’t be taken too seriously. A typical comment I’d [...]
Our class next week will be on the first half of Groundswell, chapters 1-6. The most important aspect of Groundswell is the home run statement, “concentrate on the relationships, not the technologies.”
By far, this is the greatest barrier to adoption — and more importantly, successful deployment of social media — after the control [...]
Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: