October 18, 2011 – 7:00 am
By Mike Mulvihill
This weekend, our family posted a question to our friends on FB querying if anyone knew what the Occupy Wall Street folks really wanted. The response was voluminous, but so were the array of answers and their alarming lack of clarity. As the movement continues to pick up speed in cities around the [...]
October 11, 2011 – 9:49 am
By Mike Mulvihill
Cookies for Kid’s Cancer was created by a former colleague who lost her six year-old son Liam after a four-year battle with a form of childhood cancer called neuroblastoma. She and her husband founded the non-profit Cookies for Kids’ Cancer early in Liam’s battle when they learned that 25 percent of kids [...]
January 25, 2011 – 7:00 am
By Mike Mulvihill
Life is unfair, unjust, downright merciless. I learned Monday that an old friend lost her young son, Liam, to Neuroblastoma, a deadly form of pediatric cancer. He was just six years old.
Diagnosed when he was two, Liam’s family learned quickly that Neuroblastoma is a cancer only about 30 percent of children survive. They were [...]
November 12, 2009 – 8:02 am
by Jenn Riggle
Social media can help bring people together and drive social activism. And more importantly, it can help level the playing field when corporate carpetbaggers knock on people’s doors.
Not unlike the California Gold Rush of 1849, oil and gas companies are moving to rural areas across the country to access the precious natural gas [...]
September 15, 2009 – 9:45 am
Cross-posted on my personal blog, GeoffLivingston.com.
As part of the social media team at Live Earth, I am thrilled to announce the “Love, the Climate” campaign launching today, and continuing through Friday, the 25th (landing page coming later this week). Before the Climate Bill goes to the Senate floor, Live Earth is calling upon Americans to [...]
It’s been one week since we launched the List of Change, and the response has been outstanding. In that time, as of this morning when we complete our daily update, more than 115 changebloggers will have joined the original 10 blogs that populated the list. The end result is a List of Change that’s [...]
Today, Beth Kanter, Shannon Whitley and I are launching the List of Change, a ranking of the top English-language change and cause-related blogs in the world. The ranking provides a glimpse into the change and cause bloggers who are trying to positively affect our lives throughout the world. The List of Change only uses open [...]
I’ve watched and listened to the growing debate social media has reinvigorated about the term “cause marketing.” In particular, the term “social media for social good” has been called into question. At the heart of the matter as raised by Beth Kanter is how far companies can go before they demean the nonprofit brand in [...]
March 27, 2009 – 12:04 am
Here’s an exerpt of a Mashable post that Beth Kanter, Qui Diaz and I wrote about our Philanthropy 2.0 research…
While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. [...]
January 25, 2009 – 4:56 pm
Our “Social Media for Social Good” class this week is on the two-way communications paradigm that is at the heart of social media. There’s no greater way to bring that discussion to bear than the Cluetrain Manifesto. This epic book captures social media’s essence in a bottle, and is often passed over by communicators, and [...]
By Geoff Livingston
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Posted in Digital Marketing
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Also tagged christopher locke, Cluetrain, Georgetown University: Social Media for Social Good, lionel menchaca, Listening, manifesto, marketing, messages, nonprofit, Richard Becker, social media
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