Tag Archives: Social Cause

The Nature Conservancy Protects Natural Ecosystems Online

January 12, 2009 – 2:00 pm

The Nature Conservancy is the leading conservation organization working around the world to protect the natural ecosystems that plants and animals need to survive. With over a million members, The Nature Conservancy has protected more than 119 million acres of land and 5,000 miles of rivers worldwide.
Evan C. Parker, the Manager of Digital Membership [...]

By Marinel Mones | Posted in Digital Marketing | Also tagged , , | Comments (0)

Connecting GlobalGiving to Online Media

December 18, 2008 – 10:00 am

GlobalGiving connects you to the causes and community-based projects you care about through their online marketplace. Joan Ochi, the Director of Marketing Communications and Robert Dubois, a Marketing Associate who provides support to the organizations online social media strategy, share how GlobalGiving uses direct marketing to encourage people to donate to the causes they support.
Both [...]

By Marinel Mones | Posted in Digital Marketing | Also tagged , , , | Comments (1)

World on Fire

December 10, 2008 – 11:52 am

Today marks the 60th Anniversary of the UN’s Declaration of Human Rights, the day after the 60th anniversary of the UN’s pact to end genocide. To commemorate the Human Rights pact, bloggers throughout the world are discussing their first human rights memory of import.  And because so much of our work at the agency [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (4)

Crisis Communications for the Social Web

November 3, 2008 – 1:36 am

Crisis Communications on the Social Web
View SlideShare presentation or Upload your own. (tags: social media)

The reality of business is that crisis happens. Whether it’s cyanide in your medicine, your inability to get airplanes off the ground, or a financial implosion, companies inevitably face difficult, even life threatening situations. Those situations demand crisis management and [...]

By Geoff Livingston | Posted in PR Industry Trends | Also tagged , , , , | Comments (12)

A Better Place

August 22, 2008 – 1:29 am

“Our mission is to break the world’s oil addiction.”

Compliments of September’s Wired cover story, I learned of Shai Agassi’s phenomenal start-up Better Place. An admirable mission as Green is my number one current cause. And social causes have rapidly become critical professional matters for those of us writing on the Buzz Bin.

Shai (see his [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (6)