Musings and analysis on marketing, buzz and communications.
We’ve heard that the Internet is supposed to be the great equalizer. In a recent article about how hospitals are competing with smaller ad budgets, several steps were defined to almost guarantee a successful digital campaign:
Having a (content) rich, useful and consumer-friendly website
Advertising on popular local websites
Concentrating on paid and organic search optimization
Establishing appropriate niche [...]
Now that the holidays are over, it doesn’t mean the spirit of giving is over. ammado is a global community platform of nonprofits, socially responsible companies and engaged individuals dedicated to bring about positive social change through the power of the internet.
ammado was founded as a mission-based, for-profit enterprise in Dublin in 2005. In 2007, [...]
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