by Geoff Livingston What better way to role into the Thanksgiving holiday than to poke a little fun at some turkeys? We can all use a laugh. The following list represents some of 2009’s biggest Turkeys in social media. 1) Ashton Kutcher: Really? Really? Did we really make this guy into the Twitter icon of [...]
Tag Archives: social media expert
Why Being Dubbed a Social Media Expert or PR Guy Rankles Me
Ever notice how people always want to put you in a box (image from Kevin Dooley)? Yet, getting dubbed a “social media expert” a “PR professional” rankles me. In the end, it’s semantics, and in both cases, somewhat true. But it makes the hair on my neck stand up on end, and in actual discourse [...]
Goodness Gracious, Great Blogs of Fire!
Who wants to be a social media expert? Kipp Bodnar of Digital Capitalism believes nobody should want to be a social media expert. He argues that “all media is quickly becoming social, meaning the idea of a social media expert is far to general.” Instead, Kipp encourages people to “fill a niche within the broader [...]
Social Media Communicators Don’t Read Cluetrain
“There’s no market for messages” One thing has become readily apparent to me: Most social media communicators, “personal brands” (snort) and social media experts have neglected to read the Cluetrain Manifesto. Whether you agree with the principles in this book or not, in my mind it should be mandatory reading for anyone who conducts business [...]

Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: