Tag Archives: social media for beginners

Three Common Social Media Snafus and Solutions for Small Businesses

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
 I always wondered how brand new business owners create their websites’ ‘Frequently Asked Questions’ (FAQ) sections the moment they hang out a shingle. If they’ve only been open for a short time, how frequent could these questions be? How do they know what the real sticking points will be? [...]

Direct Response in an Electronic World

How do you express the value of social media to direct response gurus? Geoff and I are co-chairing the Direct Marketing Association of Washington’s upcoming Electronic Media Marketing Day. We were obliged to co-author an article for the member newsletter – anything to help prime direct marketers for electronic engagement.
Boiling “electronic media marketing” down to [...]