Stephanie Massler examines how brand enthusiasm impacts media buying on Doe Anderson. Stephanie provides two thoughtful examples and offers five guidelines for an advanced media purchasing framework. These include focusing not on how many people you reach, but in how you are able to connect with your audience. She also suggests focusing on your cost [...]
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Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
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Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
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