Tag Archives: social media policy

Is your hospital ready for a HIPAA audit?

November 17, 2011 – 11:38 am

By Jenn Riggle
Just in time for the holidays, the Office for Civil Rights (OCR), which enforces HIPAA privacy and security rules on behalf of the Department of Health & Human Services, announced it is ramping up its enforcement activities.
While nothing to celebrate, these audits are definitely worth preparing for.
In the past, OCR has had an [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , , , , , , | Comments (3)

Best Practices in Enterprise-wide Social Media Policy: Four Big Brands to Learn From

October 3, 2011 – 12:10 pm

By Priya Ramesh (@newpr)
The recent Nielsen report was a little bit of a shocker for me when I saw the following stats. I mean, how in the world do we have so much free time on hand? BUT these are key indicators to understand how your consumers (and more importantly your employees!) might be spending their time [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , , , | Comments (2)

When Facebook, Twitter and Work Collide

August 31, 2011 – 3:40 pm

By Jeff Wilson, APR (wilson0507)
With the start of the fall semester upon us, I’ve started receiving invitations from local colleges and universities asking me to speak to some of their PR classes about what I do and how I do it. Inevitably, I’ll receive questions from eager, young PR minds about social media and public [...]

By Jeff Wilson | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , , , , , , | Comments (0)

Stop being the “social media helpdesk” and cross-train your company to be social

August 8, 2011 – 12:28 pm

By Priya Ramesh (@newpr)
Don’t become the Social Media Helpdesk. Implement an enterprise-wide social strategy.
Online Reputation is everybody’s responsibility and even though the lead social strategist is responsible for maintaining an overall positive sentiment, it is also the responsibility of the social media lead to establish an enterprise-wide social framework where members from a cross functional [...]

By Priya Ramesh | Posted in Digital Marketing | Also tagged , , , , , | Comments (3)

Ten Things to Include in Your Social Media Policy

January 24, 2011 – 3:18 pm

By Priya Ramesh (@newpr)
“I haven’t slept well in days, thanks to my boss.” (Tweet when your boss is following you on Twitter)
“I am at the pool.” (Facebook update while on sick leave)
Cases of employee firings for social media missteps like the above have been on the rise. Most recently, a woman from Connecticut was fired shortly [...]

By Priya Ramesh | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , | Comments (6)

When There Is Discord on the Inside

October 11, 2007 – 11:23 am

One of the hardest things about growing a company with a blog as its central marketing vehicle is how to handle new and different voices. This is particularly critical if you actually offer social media services. There’s a need to let others see more than one voice and get a real view of [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , | Comments (7)