Ducati recently launched its new Streetfighter motorcycle with a reveal video and at the EICMA conference. Both events have been captured on YouTube, but for several reasons this online launch marks another corporate social media failure.
Yay. YouTube, but is that really social? Consider the lack of discussion on Twitter. How about blog posts? [...]







Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: