Tag Archives: social media

Three Key Learnings from What’s Next DC

January 30, 2012 – 11:45 am

By Nikki Parrotte (@nikki_parrotte)
Last Monday, I attended marketing communications and social media conference, What’s Next DC hosted by Green Buzz Agency. The conference attracted public relations and social media enthusiasts alike, offering plentiful speaker sessions and opportunities for networking with peers.
Intended to ignite a social spark, much of the conference tied into strategic planning for [...]

By Nikki Parrotte | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (2)

Hospital blogs strike fear in the heart of marketers

January 26, 2012 – 7:00 am

By Jenn Riggle
One of the best ways to create thought leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog.
This is a big issue because some community hospitals are now interested in building national reputation.
Why? Because the healthcare [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , , , , , , , , , , , | Comments (3)

Super Bowl of (Social) Marketing

January 3, 2012 – 12:37 pm

By Mike Mulvihill
As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the hype [...]

By Mike Mulvihill | Posted in Digital Marketing | Also tagged , , , , , , , , , , | Comments (1)

How to Break Through the Holiday Haze – 3 Smart Approaches to Holiday Beverage Branding

December 21, 2011 – 9:00 am

THE BOOZE BIN
By Emily Valentine (@ebvalentine)
The month of December always brings back warm and fuzzy memories for me – making eggnog, wrapping presents and boozing … I mean … feasting with dozens of aunts, uncles and cousins.
But, for many, holiday activities are fraught with emotion. Entertaining, gift-giving and spending time with family can be comforting, [...]

By Emily Valentine | Posted in Digital Marketing, The Booze Bin | Also tagged , , , , | Comments (4)

Is your hospital ready for a HIPAA audit?

November 17, 2011 – 11:38 am

By Jenn Riggle
Just in time for the holidays, the Office for Civil Rights (OCR), which enforces HIPAA privacy and security rules on behalf of the Department of Health & Human Services, announced it is ramping up its enforcement activities.
While nothing to celebrate, these audits are definitely worth preparing for.
In the past, OCR has had an [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , , , , , , | Comments (3)

Thanksgiving Lessons for PR Pros

November 10, 2011 – 12:30 pm

By Jenn Riggle

Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing.
The same is true with press releases. While press releases are a great way to share your [...]

By Jenn Riggle | Posted in PR Industry Trends | Also tagged , , , , , , , | Comments (4)

Ten DOs and DON’Ts for An Effective Hispanic-Targeted Social Media Campaign

November 9, 2011 – 11:26 am

 

Note: Today’s guest Buzz Bin post is written by Gaby Alban, Co-Founder and CEO of Conexión (www.conexionagency.com), a full-service marketing firm specializing in the Hispanic market with offices in Los Angeles and Miami.
By Gaby Alban
What’s one part public relations, one part customer service, one part advertising, one part digital programming and one part marketing [...]

By Jeff Wilson | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , , , , | Comments (0)

Hub and Spoke Social Media: How the APTA’s Move Forward Campaign Connects Online

October 10, 2011 – 10:04 am

By Mike Nelson (@Michael_Nelson)
As communicators, we are tasked with what to say and where to say it – a responsibility that is becoming increasingly more complicated with the continued addition of new communications channels. This post outlines one approach to organizing social media campaigns: the hub and spoke.
Hub and Spoke Social Media
The hub and spoke [...]

By Mike Nelson | Posted in Digital Marketing, Healthcare, Search Marketing | Also tagged , , , | Comments (1)

Look Beyond Social Media to Create Website Popularity

September 30, 2011 – 10:23 am

By Jason Poulos (@TheSaganaki)
In my how a search engine works post I identified that relevance and popularity are the two major over-arching factors that search engines take into consideration when ranking pages. Keywords and all those other fun on-site factors all pertain to relevance but what about popularity?
How does a search engine measure website popularity?

The [...]

By Jason Poulos | Posted in Digital Marketing | Also tagged , , , , | Comments (7)