How Social Media Has Forever Altered Natural Disaster Response Tragedy has a way of bringing people together; and amongst the chaos it’s the inspiring stories of courage, hope and faith which motivate us to pick up the pieces. The mainstream use of social media has permanently altered the way we share our daily lives and [...]
Tag Archives: social media
Making B2B Relevant for B2C Audiences
May 3, 2013 – 9:08 am
So many acronyms. B2B, B2C… what does it all really mean? We define B2B as business to business and B2C as business to consumer. Is it like comparing apples to oranges? How do the two worlds relate - and maybe more importantly, how can we help them to relate? According to a recent survey by Ascend2, some [...]
4 Free Tools to Measure Your Instagram Success
May 2, 2013 – 10:01 am
You read Five Instagram Secrets for Health Brands and you were inspired to start an Instagram for your brand. It seems to be going well so far; but how can you really measure your Instagram success? Here are four free tools businesses can use to keep track of their Instagram success: 1. SumAll – I just started [...]
Three Rules for Creating Your Brand’s Digital Experience
April 12, 2013 – 9:46 am
You’ve been there before. You are surfing the Internet or doing some online shopping and you end up on the site of a brand you know and love…and are completely underwhelmed. The brand is familiar to you, and you know you can count on them for quality products or experiences. So considering we spend the [...]
Kittens Bring a Social Media Element to Print Releases
April 1, 2013 – 10:16 am
The results are in from the new CRT/tanaka Media Engagement Survey, and the findings reinforce the popular opinion that social media is increasing in dominance. The study showed that traditional print press releases had much higher appeal when fused with popular social media themes. Categories like baby animals, amateur dancing and babies ranked highest in the [...]
From Gutenberg to the Flash Mob – Marketing Innovation at its Finest
March 19, 2013 – 8:03 am
For centuries, marketers have tried to capture consumers’ attention. Some of the earliest ways were Gutenberg’s mass production of flyers and brochures (1450), then the emergence of magazines (1730s), advertising including billboards (1800s), radio and electronic computers in the 1900s and late 1900s, e-commerce in the ‘70s, and the ever-popular guerilla marketing in the ‘80s [...]
Five Instagram Secrets for Health Brands
March 14, 2013 – 10:24 am
I don’t need to explain the “awesomeness” that is Instagram, the photo app that essentially blew up overnight and now boasts over 100 million users. The app that first made its journey into the hands of the social media enthusiasts and the artsy photographer wannabes has quickly caught the attention of big brands. In fact, [...]
If Social Media Can Create Organ Donors, It Can Work for You Too
February 14, 2013 – 11:55 am
By Lisa Kersey (@lkersey1) February 14th evokes a variety of responses. For some, it’s a day they’d rather forget, while for others, it means being in the doghouse if they do forget. But for the 117,032 people awaiting an organ, February 14th is National Donor Day. Consider these statistics from The National Network of Organ [...]
3 Ideas to Drive Online Community Engagement
January 16, 2013 – 9:00 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) I’ve had engagement on the brain lately. Social media campaign goals might have once focused on growing online communities, but now our focus is mostly on engaging this community. Who cares how many people like you on Facebook if you’re just shouting from the rooftops into the [...]
2012 in Retrospect, A look back at Mobile, Search and Social Predictions
January 14, 2013 – 11:53 am
By Jason Poulos (@TheSaganaki) In late 2011 I wrote a blog post that highlighted 5 web trends that discussed where the digital landscape might end up in 2012. Now that 2012 is said and done, I wanted to take a look back and see if my trend predictions for 2012 were accurately fulfilled. I may [...]
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