Musings and analysis on marketing, buzz and communications.
By Jenn Riggle
Are the nation’s 2.6 million RNs invisible?
Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses.
Maybe it’s not surprising that many of the [...]
by Rosalie Morton (@rosaliemo)
Ten years after the tragic day that rocked our nation, it’s interesting to reflect on just how vastly the media landscape has changed. We didn’t have Twitter and Facebook back then. Rather than media being a platform for engagement, the news was simply pushed at us.
On Sunday, as we reflected on 9/11, [...]
There’s a place for customization and interactivity in digital art…. but not in my everyday search.
By Rosalie Morton (@rosaliemo)
Two weeks ago I headed up to New York to visit an awesome friend of mine, also a PR pro. I’d browsed through The New Yorker on my way up to figure out the “must-dos” for the [...]
Despite all of the advances in medicine, healthcare providers have never been on the cutting edge of new business and marketing practices. However, some hospitals have made great strides is using social media to connect with patients and consumers. Here are some recent examples:
By Jeff Wilson, APR (wilson0507)
With the start of the fall semester upon us, I’ve started receiving invitations from local colleges and universities asking me to speak to some of their PR classes about what I do and how I do it. Inevitably, I’ll receive questions from eager, young PR minds about social media and public [...]
By the CRT/tanaka Summer Interns
Ah, the elusive PR agency internship. It’s one of the most highly coveted summer internships out there, and it’s not always easy to land. We survived the grueling process of resume and cover letter submissions, phone interviews and in-person interviews and the five of us were lucky enough to earn spots [...]
By Priya Ramesh (newpr)
How to Stop Asking and Start Giving to Build Your Social Footprint?
I swear the next time, I see another brand asking me to “Like” or “Follow” them without giving me a reason to engage with them, I am going to actually take the time to email their social media contact and [...]
by Mike Mulvihill
Isn’t it interesting how social media empowers people in socialistic countries where the government neither protects nor encourages a free press?
On July 30, China Media Project Director Qian Gang delivered a radio address to the journalists of China and Hong Kong. His remarks highlighted the remarkably candid, bold and broad coverage by mainland [...]
By Toni Carey (@toni_carey)
Last weekend, I had the opportunity to attend the first annual Fitness and Health Bloggers Conference in Boulder, Colo., which just happens to be one of the healthiest cities in the nation. As a full-time public relations professional and a part-time fitness and health blogger, I find pitching the media during the [...]
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The Second Screen: Moving Beyond Twitter:
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