Tag Archives: Social Networks

Super Bowl of (Social) Marketing

By Mike Mulvihill
As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the hype [...]

Google+: Where’s the Beef Wellington

By Jason Stemm @NYCubsFan
I’ve been on Google+ for over a month now. I was intrigued when people like Chris Brogan and Robert Scoble made the switch. As they quickly discovered, it offers great opportunities for sharing and discussion. I have found slower adoption in the food niche. Access is still limited, and many that [...]

Weibo Out-Socials Socialism

by Mike Mulvihill
Isn’t it interesting how social media empowers people in socialistic countries where the government neither protects nor encourages a free press?
On July 30, China Media Project Director Qian Gang delivered a radio address to the journalists of China and Hong Kong. His remarks highlighted the remarkably candid, bold and broad coverage by mainland [...]

Social Media Juggernaut Rolls On

by Mike Mulvihill
Some days, the marketplace just spews out interesting mile markers about social media and the steroid-infused future of social media (i.e., mobile social media). Here are a few or the more strategically significant tidbits from the past several days:
· Nearly half (43 percent) of all businesses have used social media networks to acquire [...]

A Hat Tip to the Social Media Purists

By Mike Nelson (@Michael_Nelson)
The internet is where we communicate, conduct business, socialize and consume news – in many ways it’s become our second world. Everyone who has designed a webpage, developed an app or Internet meme or created a social platform has helped shape the infrastructure of this new world, and, to our good fortune, [...]

From Information to Therapy, Social Media Assures Us That We Are Not Alone

By Veronica Hunt
Just before the holidays, my daughter came home excited about a new school assignment. In the Golden State, the fourth grade California Missions Project is a rite of passage. Kids across the state are charged with building a model, writing a report or both. My daughter was instructed to build a full-scale model [...]

Pop 2.0: Is Social Media Creating the Next Dot-Com Bubble?

By Jeff Wilson, APR (@wilson0507)
Last year, I celebrated my 10th anniversary with my agency, CRT/tanaka. I was hired as a member of our then-Tech Practice, right at the height of the dot-com bubble. It was a heady time for PR. In many ways, we were meandering through an unchartered territory – much like the Old [...]

Going Dark on Social Media

By Mike Mulvihill
It became really evident this Thanksgiving – my incessant, addictive need to try to keep up with friends and loved ones on Facebook and Twitter. My aging and computer-phobic mother was upset about the preoccupation and predilection my teenage children and I had with our smart phones.  She had a point. (Christmas should [...]

Three Common Social Media Snafus and Solutions for Small Businesses

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
 I always wondered how brand new business owners create their websites’ ‘Frequently Asked Questions’ (FAQ) sections the moment they hang out a shingle. If they’ve only been open for a short time, how frequent could these questions be? How do they know what the real sticking points will be? [...]