Musings and analysis on marketing, buzz and communications.
By Jenn Riggle
A new survey of 9,000 orthodontists and dentists reported that most orthodontists and dentists are struggling to incorporate social media and marketing into their practices . While 95 percent of those surveyed reported having a website, only 50 percent had a Facebook fan page.
But when you think about it, social media makes a lot [...]
By Jenn Riggle
Imitation may be the best form of flattery – or it can be a sign of laziness.
I’ve written before about why it’s important to retweet other people’s posts on Twitter. Not only does it give credit where credit is due, it helps show you’re not a robot or RSS feed and that you’re [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Let’s face it. Wine can be pretty darn stuffy. That is inherently strange for what is at base, a fermented grape juice that offers up a nice buzz. But as anyone who has attended a traditional wine seminar can attest, there are a million and one ways to intimidate with [...]
By Jenn Riggle
New research shows that in many ways, Twitter functions as an RSS feed or news service rather than a social networking site.
That’s not to say there isn’t conversation on Twitter, but a lot of people are sharing news and articles with their followers. In many ways, Twitter’s the thinking man’s water cooler.
Twitter followers [...]
By Jenn Riggle
Facebook’s founder and CEO Mark Zuckerberg made news earlier this year when he announced that the age of privacy is over. But from all appearances, this is certainly not the case. In fact, the age of privacy may have just begun.
At last month’s f8 conference, Facebook unveiled its “instant personalization” program that automatically [...]
By Jenn Riggle
People may be going to the Internet for health information, but the Internet isn’t going to replace doctors. Actually, it may improve communication between doctors and patients.
Today, a typical doctor visit lasts only 15 minutes. That’s why it’s important for people to know what they want to discuss before they meet with their [...]
By Jenn Riggle
Honesty may be the best policy – but sometimes it can hurt.
While social media allows organizations to engage in honest conversations with their customers, it can also provide a forum for angry customers to voice their concerns. How you respond to these comments says a lot about you and your organization.
Online comments don’t [...]
By Jenn Riggle
In order to effectively use Twitter, you need the right tools. And for me, it’s TweetDeck and hashtags.
You’ve probably heard your friends or colleagues complain that Twitter can be such a time drain. But as we all know, there’s No Pain, No Gain, and you need to invest time and energy in order [...]
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